# Aromatic In-Flight Experiences The Air Canada Signature Service is Enhanced with Essential Oils By Laura McQuarrie | Published 2018-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/air-canada-signature-service References: [newswire](https://www.newswire.ca/news-releases/air-canada-elevates-premium-travel-experience-for-international-and-north-american-customers-679968583.html) & [wellandgood](https://www.wellandgood.com/good-looks/vitruvi-essential-oils-air-canda-partnership-exclusive/) Air Canada recently introduced its Air Canada Signature Service, which will now be available to international customers and as of June, select flights within North America. The all-new Air Canada Signature Service is being touted as "an enhanced and seamless end-to-end travel experience" for those flying in the Air Canada Signature Class, the premium cabin. Eligible travelers will be able to enjoy a range of benefits, including an expedited check-in process, lie-flat suites, [curated menus and personal care products](https://www.trendhunter.com/trends/dr-barbara-sturm-x-vistajet) from Canadian brands. [Vitruvi's](https://www.trendhunter.com/trends/natural-air-freshener-sprays) curated Voyage Collection for the in-flight experience includes a lip balm, a face lotion and an uplifting essential oil roll-on blend. Pleasing scents from the brand will also be found in Air Canada bathrooms, hand soaps, hand creams and a [refreshing face mist](https://www.trendhunter.com/trends/vibrance-face-aura-mists). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **In-flight Aromatherapy:** Incorporating essential oils into in-flight experiences to improve passenger wellbeing and comfort. - **Premium Airline Amenities:** Offering curated luxury products and services to meet the needs and desires of elite travelers. - **Canadian-inspired Travel:** Highlighting and showcasing Canadian brands and products to create a distinctive and memorable travel experience. ### Sectors Adopting This - **Hospitality:** Integrating aromatherapy, luxury amenities, and regional products into hotel stays to enhance guest experiences. - **Travel and Tourism:** Marketing distinctive travel experiences that incorporate local products, cultures, and innovations to attract high-end travelers. - **Wellness:** Developing aromatherapy-based products and services to promote relaxation and wellbeing across multiple domains, including healthcare and beauty. ## Related on Trend Hunter - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Luxe Airline Cafe Experiences](https://www.trendhunter.com/trends/air-canada-caf.md) - [Michelin-Star Airline Cuisine Partnerships](https://www.trendhunter.com/trends/masaki-hashimoto.md) - [Complimentary Airline Snacks](https://www.trendhunter.com/trends/complimentary-snacks.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Premium Skincare Amenity Kits](https://www.trendhunter.com/trends/jetblue-2.md) - [Premium In-Flight Cosmetics](https://www.trendhunter.com/trends/thirteen-lune-and-american-airlines.md) - [Opulent Airline Kits](https://www.trendhunter.com/trends/hawaiian-airlines-1.md) - [Luxurious Eco-Conscious Amenities](https://www.trendhunter.com/trends/aeroflot-1.md)