# British Invasion Ads Air Asia's Print Campaign Encourages Tourism Across the Pond By Luisa Amanda Gomes | Published 2010-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-asia-print-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/air_asia_big_ben) & [airasia](http://www.airasia.com/) Air Asia's [print campaign](https://www.trendhunter.com/trends/the-art-of-travel) has Great Britain's most popular attractions invading your home! No room in your house is safe from this British invasion. From a [LEGO Buckingham Palace](https://www.trendhunter.com/trends/horror-poster) to a Lochness monster comprised entirely out of [green frosted donuts](https://www.trendhunter.com/trends/devoured-campaign), it seem like your home is encouraging you to leave and jet away to the exotic land of Great Britain. So, when you head home and spot your knives and forks positioning themselves into the shape of Harrington's, maybe you should give Air Asia a call. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Print Campaigns:** Air Asia's print campaign showcases how creative and visually impactful print campaigns can capture audience attention and promote tourism. - **International Tourism:** Air Asia's campaign encourages travel and tourism to Great Britain, highlighting the potential for growth in the international tourism industry. - **Creative Advertising:** Air Asia's campaign demonstrates the power of creativity and innovation in advertising, paving the way for disruptive ideas in the advertising industry. ### Where This Applies - **Travel and Tourism:** Air Asia's campaign promotes travel to Great Britain and highlights the potential for growth in the travel and tourism industry. - **Print Media:** Air Asia's print campaign showcases the effectiveness and potential of print media in attracting and engaging audiences. - **Advertising:** Air Asia's campaign sets a precedent for creative and eye-catching advertising strategies, opening up opportunities for disruption in the advertising industry. ## Related on Trend Hunter - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md)