# Smoke-Absorbing Umbrellas The 'Spiro' Umbrella Purifies the Air Around Smokers By Alexander Lam | Published 2013-06-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/air-around-smokers References: [yankodesign](http://www.yankodesign.com/2013/06/07/a-smoke-free-world/) The 'Spiro' umbrella [purifies the air](https://www.trendhunter.com/trends/airsancta) around smokers while providing a sleek shelter from the elements. Conceived by designer Csaba Kálmán, the umbrella works to actively remove smoke from an area in order to allow non-smokers to enjoy a smoke-free environment. Using a powerful filter, the Spiro sucks up smoke-tainted air and purifies it. Carbon filters remove harmful chemicals and smoke from the air while preventing airborne carcinogens from escaping. Included on the [umbrella stand](https://www.trendhunter.com/trends/aghsan) is an ashtray to further reduce the impact of smoking. Within the Spiro filters is [recycled material from cigarettes](https://www.trendhunter.com/trends/shearling-style-hat). Reprocessed cigarette butts made from cellulose acetate are used to filter smoke from the environment. Since 1.7 billion pounds of cellulose acetate end up in landfills every year, recycling them serves to lessen the environmental impact of cigarettes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Smoke-free Environments:** Innovative products, such as the 'Spiro' umbrella, present opportunities for businesses to create more smoke-free environments. - **Air Purification Technology:** Air purification technology, like that used in the 'Spiro' umbrella, is an emerging trend that presents opportunities for companies to disrupt traditional products with innovative solutions. - **Sustainable Recycling:** The use of recycled material from cigarettes in 'Spiro' filters presents an opportunity for companies to incorporate sustainable recycling practices into their products and reduce environmental impact. ### Industries Being Reshaped - **Outdoor Gear Industry:** The 'Spiro' umbrella presents opportunities for businesses in the outdoor gear industry to incorporate air purification technology into their products and market them to consumers looking for smoke-free experiences while outdoors. - **Hospitality Industry:** The 'Spiro' umbrella, along with other similar air purification solutions, presents opportunities for businesses in the hospitality industry to provide a healthier and more comfortable environment for guests. - **Environmental Services Industry:** Companies in the environmental services industry can utilize the technology behind 'Spiro' to create new solutions for indoor air quality and reduce the environmental impact of cigarettes. ## Related on Trend Hunter - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [Clamping Windproof Ashtrays](https://www.trendhunter.com/trends/clamping-windproof-ashtray.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [Plasma Air Purifiers](https://www.trendhunter.com/trends/sumikaze.md) - [Air Purifying Architectural Towers](https://www.trendhunter.com/trends/verto-air-purification.md)