# Singer-Collaborative Retro Sneakers Nike and Billie Eilish Create a New Air Alpha Force 88 By Amy Duong | Published 2023-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/air-alpha-force-88 References: [highsnobiety](https://www.highsnobiety.com/p/billie-eilish-nike-air-alpha-force-88/) & [store.billieeilish](https://store.billieeilish.com/) Billie Eilish continues to work closely with [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) and this time around, the duo launch a new iteration of the Nike Air Alpha Force 88 sneaker model. The traditional basketball shoe is defined by its retro details, retaining the [classic leather material build](https://www.trendhunter.com/trends/aged-well) throughout the upper. This also continues at the strap around the silhouette branded with Nike motifs, the ribbed collar, and more. Branding that references the model lands on the tongue and heel sections. The colorway is monochromatic with a traditional [black and white paneling](https://www.trendhunter.com/trends/air-force-iii-1) throughout that complements the vintage construction. Those who are able to get their hands on the new sneakers will get it in special packaging including an exclusive bag and shoe box with dual branding. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 33% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Retro Sneakers:** The resurgence of retro sneakers offers opportunities for innovative designs and collaborations with artists. - **Collaborative Fashion:** The growing trend of collaborations between fashion brands and artists presents opportunities for unique and limited-edition product offerings. - **Monochromatic Colorways:** The popularity of monochromatic color schemes in fashion allows for creative exploration and experimentation with classic designs. ### Where This Applies - **Footwear:** The footwear industry can capitalize on the demand for retro sneakers by integrating modern technology and materials into nostalgic designs. - **Fashion:** The fashion industry can leverage collaborative partnerships to create exclusive and sought-after products that resonate with consumers. - **Packaging:** The packaging industry has an opportunity to innovate by designing unique and memorable packaging solutions for limited-edition sneaker releases. ## Related on Trend Hunter - [Singer-Customized Sneaker Ranges](https://www.trendhunter.com/trends/billie-eilish-x-converse.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Collaborative Sporty Fall Fashion](https://www.trendhunter.com/trends/bode-recreation.md) - [Sport Collaboration Shoes](https://www.trendhunter.com/trends/rift-mesh.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md)