# Rugby-Themed Flight Videos Air New Zealand Launched the New 'Air All Blacks' Safety Campaign By Grace Mahas | Published 2019-08-01 | Updated 2019-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/air-all-blacks References: [thedrum](https://www.thedrum.com/news/2019/08/01/air-new-zealand-launches-fictitious-airline-air-all-blacks-new-safety-video) & [airnewzealand](https://www.airnewzealand.ca/?Sesese) In anticipation of New Zealand's 2019 rugby season and the upcoming Rugby World Cup, [Air New Zealand](https://www.trendhunter.com/trends/air-new-zealand-1) has launched a new 'Air All Blacks' safety video. The [comedic video](https://www.trendhunter.com/trends/its-different-out-here) shows a discussion behind the scenes of a newly established airline trying to develop the brand's safety video. According to Air New Zealand, the "video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in its DNA." The video featured a number of notable celebrities including Suits actor Rick Hoffman, New Zealand actor Cliff Curtis, All Blacks head coach Steve Hansen, captain Kieran Read and players Sam Cane, Anton Lienert-Brown and Ryan Crotty. In addition, appearances were made by rugby all-stars such as Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton, David Kirk, Fiao’o Fa’amausili and former Australia captain George Gregan. The brand has created multiple unique [safety videos](https://www.trendhunter.com/trends/stand-up-to-cancer), and with Air All Blacks mounting social media views, the campaign is sure to be an ongoing success. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Rugby-themed Safety Videos:** Opportunity for airlines and brands to create innovative safety videos that incorporate popular sports themes. - **Branded Collaborations:** Potential for iconic brands to partner and create unique campaigns that leverage each other's strengths and appeal to a wider audience. - **Celebrity Endorsements in Safety Videos:** Chance for companies to collaborate with notable celebrities and athletes to increase engagement and viewership of safety videos. ### Industries Being Reshaped - **Airlines:** Airlines can explore the use of branded campaigns and creative safety videos to enhance their brand image and attract more customers. - **Sports and Entertainment:** Opportunity for companies in the sports and entertainment industry to collaborate with airlines and create unique campaigns that capitalize on the popularity of sports themes. - **Brand Partnerships:** Brands in various industries can seek partnerships with other iconic brands to create collaborative campaigns and reach a larger audience through shared resources and brand recognition. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Australian Short Film Ads](https://www.trendhunter.com/trends/gday-short-film.md) - [Wearable Rugby Reports](https://www.trendhunter.com/trends/wearable-report.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md)