# Compact Smartphone Cameras The Olympus AIR A01 Turns Any iPhone Into a Mirrorless Camera By Malika Renee Butss | Published 2015-07-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/air-a01 References: [bidnessetc](http://www.bidnessetc.com/46997-turn-your-smartphone-into-a-mirrorless-camera-with-the-olympus-air-a01/) & [getolympus](http://www.getolympus.com/us/en/digitalcameras/olympus-air/air-a01.html) The AIR A01 is the latest concept by the [Olympus](https://www.trendhunter.com/trends/switchlens) brand. This brand new innovation combines the sleek design of an interchangeable lens with the well-known intelligence of a smartphone. This camera concept allows consumers to shoot big with their smartphones without compromising image quality. The AIR A01 pairs all the benefits of an interchangeable lens with the classic [iPhone](https://www.trendhunter.com/trends/icam-pro-concept). Features such as optical zoom, strong low-light performance, shallow depth of field and high image quality are made achievable with the everyday smartphone. This cool camera also includes three pillars of Olympus' iconic OM-D image quality and six different shooting options. The AIR A01 allows consumers to shoot pictures like a professional while using an iPhone. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 14% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Smartphone Camera Innovation:** The trend of smartphone cameras being paired with higher quality interchangeable lenses and image enhancing technology to provide a more professional photography experience for consumers. - **Convenient Camera Accessories:** The focus on creating convenient and portable camera accessories that enhance the capabilities of smartphone cameras. - **Hybrid Camera Devices:** The development of new hybrid camera devices that combine the features of smartphones and professional cameras. ### Where This Applies - **Smartphone Industry:** Smartphone manufacturers have the opportunity to collaborate with camera companies to incorporate high quality cameras and lenses into their devices, providing a unique selling point. - **Camera Accessory Industry:** The industry of camera accessories has an opportunity to innovate and create convenient and portable accessories that enhance the capabilities of smartphone cameras. - **Camera Industry:** The camera industry has the opportunity to collaborate with smartphone manufacturers to create hybrid devices that cater to the increasing demand for high quality yet portable photography equipment. ## Related on Trend Hunter - [Pro-Grade Smartphone Cameras](https://www.trendhunter.com/trends/switchlens.md) - [AI-Powered Smartphone Cameras](https://www.trendhunter.com/trends/alice-camera.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Micro-Sized Mirrorless Cameras](https://www.trendhunter.com/trends/yashica-im-back.md) - [Full Lens-Equipped Smartphones](https://www.trendhunter.com/trends/xiaomi-2.md) - [Interchangeable Lens Smartphones](https://www.trendhunter.com/trends/realme-interchangeable-lens-concept.md) - [Mirrorless 4K Compact Cameras](https://www.trendhunter.com/trends/yashica-im-back-camera.md) - [Rugged DSLR-Like Camera Smartphones](https://www.trendhunter.com/trends/theia-imaging-smartphone-concept.md) - [Smartphone-Friendly Action Cams](https://www.trendhunter.com/trends/domono-smart-camera.md)