# AI-Powered Virtual Closets Stylitics' Products Support Next-Gen Personalized Shopping By Laura McQuarrie | Published 2023-10-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/aipowered-virtual-closet References: [businesswire](https://www.businesswire.com/news/home/20231009816885/en) & [Stylitics](http://Stylitics.com/)  AI-powered automated digital merchandising and styling technology leader Stylitics is helping brands and retailers deliver [highly personalized e-commerce experiences](https://www.trendhunter.com/trends/aipowered-shopping-platform) to consumers with the launch of its [AI-powered virtual closet](https://www.trendhunter.com/trends/closetiq). There are two new products from Stylitics, Styled for You and [Dynamic Galleries](https://www.trendhunter.com/trends/me05), both of which allow brands and retailers to instantly suggest relevant items for each shopper on their site, whether they're anonymous or known. These new products leverage Stylitics' proprietary Style Profile data set. “Shoppers have long admired Cher’s virtual closet from the film Clueless and these new tools are reimagining that dream," said Rohan Deuskar, Founder and Chief Executive Officer, Stylitics, "We are providing retailers with a new opportunity to understand the shopper’s style in deeper and more dynamic ways, while driving loyalty and higher engagement.” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 86% | Activity: 96% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Virtual Closets:** Stylitics' AI-powered virtual closets are revolutionizing personalized shopping experiences by instantly suggesting relevant items to each shopper based on their style profile. - **Automated Digital Merchandising:** Stylitics' automated digital merchandising technology is transforming the way brands and retailers showcase their products online, optimizing the user experience and driving higher engagement. - **Dynamic Personalization:** Stylitics' dynamic galleries enable brands and retailers to provide highly personalized e-commerce experiences by dynamically suggesting relevant items based on each shopper's preferences. ### Sectors Adopting This - **Fashion Retail:** Stylitics' AI-powered virtual closets and automated digital merchandising technology offer disruptive innovation opportunities for fashion retailers to enhance their e-commerce offerings and drive customer loyalty. - **E-commerce:** Stylitics' AI-powered virtual closets and dynamic personalization solutions present disruptive innovation opportunities for e-commerce platforms to provide highly personalized shopping experiences, resulting in increased customer engagement and conversions. - **Data Analytics:** Stylitics' proprietary Style Profile data set offers disruptive innovation opportunities for companies in the data analytics industry to leverage personalized fashion data and provide valuable insights to brands and retailers. ## Related on Trend Hunter - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [GenAI Styling Solutions](https://www.trendhunter.com/trends/ai-styling.md) - [AI Styling Technology](https://www.trendhunter.com/trends/zelig.md) - [AI Style Assistants](https://www.trendhunter.com/trends/clothly-ai.md) - [AI Fashion Assistants](https://www.trendhunter.com/trends/your-ai-personal-stylist.md) - [GenAI Style Visualizers](https://www.trendhunter.com/trends/stitch-fix-vision.md) - [AI-Powered Wardrobe Management Apps](https://www.trendhunter.com/trends/closetiq.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md)