# AI-powered Music Videos This Music Video Digitally Altered Products Using AI By Ell Smith | Published 2021-01-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/aipowered-music-videos References: [adweek](https://www.adweek.com/brand-marketing/tecates-ai-powered-music-video-integration-shows-a-new-model-for-product-placement/) A new [AI-powered music video](https://www.trendhunter.com/trends/ai-video-creator-pro) proves that product placement deals can be an afterthought in the production process. When watching the latest music video by the Spanish-language artist Giovanny Ayala, the viewer might notice the Tecate bottles scattered throughout the scenes. Product placement is nothing new in the music video world, especially for a brand as big as Heineken-owned Tecate. What is notable, is that this [product placement was digitally altered](https://www.trendhunter.com/trends/ai-and-digital-twins) after the video had been filmed. The video was made in collaboration with the [AI company Mirriad](https://www.trendhunter.com/trends/video-generation-platforms) who now have the technology to seamlessly weave products into a shot, making them appear as natural as possible. This postproduction inspection opens up a lot of possibilities for product placement deals, representing yet another industry that AI is disrupting. Image Credit: Tecate ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Product Placement:** AI-powered post-production inspection and product placement disrupts the traditional process of product placement in video production. - **Seamless Integration of Products in Digital Content:** AI technology that can weave products into a shot provides new opportunities for seamless product integration in digital content. - **Improved Targeting of Ads in Video Production:** AI-powered product placement allows for improved targeting and placement of ads in video production. ### Sectors Adopting This - **Video Production:** AI-powered product placement is disrupting traditional product placement in video production. - **Advertising:** Improved targeting and placement of ads in video production through AI-powered product placement is disrupting the advertising industry. - **AI:** AI companies like Mirriad are disrupting the industry of product placement through their AI-powered technology. ## Related on Trend Hunter - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Personalized AI Playlist Art](https://www.trendhunter.com/trends/youtube-music-3.md) - [Ai-Generated Visual Streaming](https://www.trendhunter.com/trends/the-eternaut.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [AI-Driven Video Production](https://www.trendhunter.com/trends/ganai.md) - [Creative Media Automation](https://www.trendhunter.com/trends/instaphotoai.md) - [AI Music Generators](https://www.trendhunter.com/trends/musicgeneratorai.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md)