# Animal-Focused GLP-1 Supplements Better Choice Announces Partnership with Aimia Pet Health By Grace Mahas | Published 2024-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aimia-pet-health References: [finance.yahoo](https://finance.yahoo.com/news/better-choice-announces-partnership-aimia-184500128.htm)  As GLP-1 supplements continue to be a prominent topic among health-conscious Americans, the discussion has now extended to pets. [Better Choice](https://www.trendhunter.com/trends/gummy-shells) has partnered with [Aimia Pet Health](https://www.trendhunter.com/trends/spiced-chai-latte) to explore a GLP-1 supplement for overweight pets under its Halo brand. This new launch targets the nearly half of the world's overweight or obese dogs and cats, who suffer from similar weight-related health complications as humans, such as diabetes, arthritis, and high blood pressure. According to the brand, "the goal of our research and development is to replicate the weight loss benefits of leading human brands, such as Slentrol, Wegovy, [Ozempic](https://www.trendhunter.com/trends/evolv-glp1), and Monjaro, while adding protein and nutrients from our Halo products to promote lean muscle and overall pet health." Notably, the new products include treats and toppers to safely combat pet obesity. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 24% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Obesity Solutions:** Innovative GLP-1 supplements specifically formulated for pets provide a new avenue for tackling the growing issue of pet obesity. - **Human-pet Health Parallels:** Advancements in pet healthcare are increasingly mirroring human healthcare trends, leveraging similar treatments for common conditions like obesity and diabetes. - **Functional Pet Foods:** The integration of dietary supplements into pet treats and foods represents a growing trend in enhancing pet health through everyday nutrition. ### Sectors Adopting This - **Pet Healthcare:** The emergence of GLP-1 supplements for pets highlights expansion opportunities within the specialized pet healthcare sector. - **Nutraceuticals:** Nutraceuticals are seeing a crossover into the pet market, showing potential for growth and innovation in health-boosting pet products. - **Veterinary Services:** Veterinary services are evolving to include advanced treatments and dietary recommendations, reflecting a broader acceptance of integrated pet health management. ## Related on Trend Hunter - [Canine Weight Loss Supplements](https://www.trendhunter.com/trends/omni-leanpaws.md) - [Oral GLP-1 Supplements](https://www.trendhunter.com/trends/evolv-glp1.md) - [GLP-1 Support Supplements](https://www.trendhunter.com/trends/applied-nutrition-glp1.md) - [AI-Powered GLP Boosters](https://www.trendhunter.com/trends/glp-booster-by-notco.md) - [Weight-Loss Drug Companion Supplements](https://www.trendhunter.com/trends/glp1-nutrition-companion-classic.md) - [GLP-1 Biomimetic Supplements](https://www.trendhunter.com/trends/wlp-1.md) - [GLP-1-Focused Nutritional Supplements](https://www.trendhunter.com/trends/replenza.md) - [Weight Wellness Supplement Systems](https://www.trendhunter.com/trends/whole-health-rx.md) - [Pet Glucose-Managing Ingredients](https://www.trendhunter.com/trends/beneo-3.md)