# Reconceived Wall Coverings Aimee Wilder Wallpaper is Not Your Grandmother's Wallpaper By Jessica Marcel | Published 2009-10-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/aimee-wilder-wallpaper References: [design-crisis](http://design-crisis.com/?p=441) & [aimeewilder](http://aimeewilder.com/) The only thing that Aimee Wilder wallpaper has in common with old fashioned wall decor is that it comes in rolls. The designs, on the other hand, are completely modern, updated and awesome. Aimee Wilder wallpaper designs feature old school stereos, cool robots, and retro televisions, among other things. The artist, who has also been asked by the brand [Vans](https://www.trendhunter.com/trends/vans-premium-authentic-ease) to contribute designs, is full of classic inspiration. **Implications** - Wilder is from New York, USA, and was exposed to fashion and art at a young age. With her quirky designs, you could easily transform any space in your home or workplace. Her wallpaper can be found in [retro bathrooms](https://www.trendhunter.com/trends/the-newstalgia), modern living rooms and [cheeky children's rooms](https://www.trendhunter.com/trends/doodleface). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Modern Wallpaper Design:** Opportunity for other designers to create modern and updated wallpaper designs. - **Quirky Home Decor:** Potential for retailers to offer unique and eccentric home decor items to cater to the demand for unconventional aesthetics. - **Collaborations with Fashion Brands:** Chance for fashion brands to collaborate with artists and designers to create exclusive home decor collections. ### Where This Applies - **Interior Design:** Opportunity for interior design firms to incorporate modern wallpaper designs into their projects and offer unique design solutions. - **Home Furnishings:** Potential for home furnishings stores to expand their product range by including unconventional and artistic wall coverings. - **Art and Design Retail:** Opportunity for art and design retail stores to showcase and sell curated collections of modern wallpaper designs. ## Related on Trend Hunter - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Artist-Designed Wallpaper](https://www.trendhunter.com/trends/wallpaper-collection1.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Painting-Inspired Wallpaper Series](https://www.trendhunter.com/trends/portals-collection.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md) - [Uniquely Designed Artistic Wallpapers](https://www.trendhunter.com/trends/artistic-wallpaper.md) - [Hand-Painted Wallpaper Series](https://www.trendhunter.com/trends/sylvan.md)