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# Golden Hour Gadgets
The Aimee Franco 'Unitam' Medical Device Keeps People Alive

By Meghan Young | Published 2010-01-30 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/aimee-franco-unitam
References: [bit.ly](http://bit.ly/agLdKA) & [coroflot](http://www.coroflot.com/public/individual_details.asp?individual_id=186619&)

Until I read the [Yanko Design](https://www.trendhunter.com/trends/expand-furniture) post on the Aimee Franco ‘UniTam’ [medical device](https://www.trendhunter.com/trends/lung-resection-surgery), I didn’t know that the term ‘[Golden Hour](https://www.trendhunter.com/trends/mushroom-supplement)’ existed nor knew what it meant. It actually refers to the time between a serious accident and medical attention.

The Aimee Franco ‘UniTam’ gadget actually extends that hour for as long as possible. Injecting the drug Tamiasyn into the traumatized body, it keeps “cells, organs, and tissues alive for potentially several real hours after hemorrhagic shock.”

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 55% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Extended Golden Hour:** Innovations that aim to prolong the time between a serious accident and medical attention.
- **Drug-based Life Support:** Advancements in using drugs to keep cells, organs, and tissues alive after hemorrhagic shock.
- **Life-saving Medical Devices:** Emerging devices that assist in keeping people alive during critical situations.

### Industries Being Reshaped

- **Medical Technology:** Opportunities for developing new medical devices and technologies to extend the golden hour.
- **Pharmaceuticals:** Innovations in drug development to enhance life support capabilities during emergencies.
- **Emergency Response:** Disruptive ideas in improving emergency medical services and response time.

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