# Cinematic Model Reinventions Lily Cole Goes Blonde for 'Aime Le Cinema' in Elle France By Marissa Liu | Published 2010-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aime-le-cinema-in-elle-france References: [designscene.net](http://www.designscene.net/2010/05/lily-cole-by-kayt-jones-for-elle.html) & [elle.fr](http://www.elle.fr) One of fashion's most recognizable gingers gets golden for 'Aime Le Cinema' in Elle France. Model-turned-actress Lily Cole sports a blonde wig to pose as a [cinematic femme fatale](https://www.trendhunter.com/trends/the-tiger) in a smoky backdrop for photographer Kayt Jones. Loosely translated, 'Aime Le Cinema' in Elle France means "love the cinema." The editorial appears in the magazine's special movie-centric issue, which coincides with the world's largest film festival, Cannes. **Implications** - The old [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) glamor associated with cinemas and other dated consumer recreational activities can easily be referenced amongst contemporary culture. Companies that appropriate old designs from generations past and update them by giving them new life are favourable in the eyes of consumers. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Old Hollywood Glamor:** Opportunity to appropriate and update old designs from generations past to cater to contemporary culture. - **Cinematic Fashion:** Potential to incorporate cinematic themes and elements into fashion designs and marketing campaigns. - **Movie-centric Publications:** Chance to create magazines or editorials that focus on films and their influence on fashion and culture. ### Who This Affects Most - **Fashion:** Fashion industry can revitalize old Hollywood glamor by incorporating vintage designs into modern collections. - **Film:** Film industry can collaborate with fashion brands to create movie-centric marketing campaigns and merchandise. - **Publishing:** Publishing industry can produce specialized magazines or editorials that explore the intersection of films and fashion. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md)