# Urban Instagram Photo Journeys Ailine Liefeld Documents New York City in this Series By Josh Triantafilou | Published 2012-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ailine-liefeld References: [photographyserved](http://www.photographyserved.com/gallery/NYC/3545491) & [behance.net](http://www.behance.net/ailineliefeld) While many serious photographers would guffaw at the notion of [Instagram](https://www.trendhunter.com/trends/ai-generated-world) art, Ailine Liefeld embraces it. The Berlin, Germany-based photographer recently took to the streets of New York City, snapping Instagram shots wherever she went. All photography is more or less instant; however, only Instagram allows for almost immediate editing. The on-the-fly nature of this particular strain of photography was well suited to Leifeld's purposes. Launched in October 2010, Instagram is a free photo sharing application that lets people take photographs, [apply filters](https://www.trendhunter.com/trends/filtr) and share these photographs across various social networks. The photographs are limited to a square shape, thereby giving Instagram pictures a distinct look. Liefeld wandered the nooks and crannies of the sprawling metropolis, taking square pictures of buildings, people, street-scenes, and, yes, food, that could be immediately uploaded to the cloud. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Instant Photography:** Developing on-the-go photography apps could revolutionize the way people capture and share important moments in real-time. - **Social Media-driven Art:** Integrating social media with art could provide new ways for photographers to showcase their work and engage with audiences. - **Minimalist Aesthetic:** The popularity of Instagram's signature square shape and filter options has spurred a movement towards more minimalist and stylized photography in the digital age. ### Where This Applies - **Mobile App Development:** A new wave of on-the-go photography apps could disrupt the traditional camera industry and offer consumers more convenient and easy-to-use options. - **Art and Photography:** Social media platforms like Instagram have created new opportunities for aspiring artists and photographers to showcase their work, engage with audiences, and monetize their talent. - **Marketing and Advertising:** The prevalence of social media-driven art and minimalist aesthetic could reshape traditional marketing and advertising strategies by prioritizing visual storytelling and authenticity over overt sales tactics. ## Related on Trend Hunter - [Photographer-Inspired Photo Apps](https://www.trendhunter.com/trends/the-leica-lux-app.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Creative Photo Communities](https://www.trendhunter.com/trends/hipstamatic.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Dedicated Content Creator Cameras](https://www.trendhunter.com/trends/instapocket.md) - [AI Travel Photography](https://www.trendhunter.com/trends/epic-ai-travel-photos.md) - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [City Exploration Apps](https://www.trendhunter.com/trends/social-exploration-app.md)