# Designer-Led Social Change AIGA Design for Good Attempts to Bring in the Community By Tiana Reid | Published 2013-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aiga-design-for-good References: [changeobserver.designobserver](http://changeobserver.designobserver.com/feature/designing-design-into-society/35478/) & [aiga.org](http://www.aiga.org/design-for-good/) AIGA Design for Good is a program started by AIGA, which used to stand for [American Institute of Graphic Arts](https://www.trendhunter.com/trends/community-to-the-people), and is now a professional network for individuals working in and around design. Last year, AIGA took part in Design Ethos 2012, a workshop that spanned three days in Savannah, Georgia and was more of a "think and do" conference than a professional "sit and watch" conference. The goal was to come up with collaborative initiatives in and around the community by melding social innovation with social interaction. AIGA Design for Good also operates as an online social network itself. **Contact Information** AIGA Design for Good [website](http://www.aiga.org/design-for-good/) AIGA on [Facebook](https://www.facebook.com/AIGAdesign) AIGA on [Twitter](https://twitter.com/AIGAdesign) AIGA on [LinkedIn](http://www.linkedin.com/groupInvitation?gid=95409&sharedKey=5FC3AE31A9F8) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Community-centered Design:** Opportunity for designers to focus on collaborative initiatives with the community by melding social innovation with social interaction. - **Social Innovation:** Designers have the potential to create social change through innovative solutions that benefit communities. - **Online Social Networks for Designers:** Opportunity for online networks to facilitate collaboration and social innovation among designers. ### Where This Applies - **Graphic Design:** Designers can incorporate community-centered design to provide solutions that benefit society and spur social innovation. - **Social Services:** Social innovation can assist social service providers to implement more successful programs by better identifying the needs of the communities they serve. - **Technology:** Online social networks can help designers and other professionals to better collaborate and communicate, fostering increased social innovation across multiple industries. ## Related on Trend Hunter - [Designer Portfolio Platforms](https://www.trendhunter.com/trends/good-designers.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Creative Career Networks](https://www.trendhunter.com/trends/designwhiz-v2.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [AI-Driven Design Studios](https://www.trendhunter.com/trends/fika-design.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Design Showcase Platforms](https://www.trendhunter.com/trends/todaysdesign.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md)