# Learning from AIG & Wachovia Dagens Industri Credit Crisis Ads By Ayman | Published 2008-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aig-wachovia-credit-crisis References: [adsoftheworld](http://adsoftheworld.com/media/print/dagens_industri_hot_dog_stand?size=_original) Swedish publication Dagens Industri capitalizes on the financial troubles of AIG, Wachovia and the fragile market suffering from the credit crisis with this [tongue in cheek ad campaign](https://www.trendhunter.com/trends/ikea-rewards-program). Learning a lesson from AIG & Wachovia, the ads invite you to subscribe to Dagens Industri so you can, "Be there when the market turns." Their point is illustrated by showing how easily things can change: a rich businessman switches roles and is shown selling hotdogs, cleaning pools and polishing shoes. The ads were photographed by Petrus Olsson for Storåkers [McCann](https://www.trendhunter.com/trends/shreddie-for-anything), [Stockholm](https://www.trendhunter.com/trends/nosewise), Sweden with art directors Patrik Reuterskiöld, Mitte Blomqvist; copywriters: Martin Johansen, Mia Cederberg. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Credit Crisis Ad Campaigns:** Opportunity to create tongue-in-cheek ads that capitalize on industry disruptions, such as the credit crisis. - **Market Turn Subscription Services:** Opportunity to offer subscription services that provide insights and guidance for individuals who want to be prepared for market fluctuations. - **Role Reversal Illustrations:** Opportunity to use illustrations or visual content that depict role reversals to highlight the unpredictability of the market. ### Sectors Adopting This - **Publishing:** Publishing companies can create ad campaigns or subscription services that cater to individuals interested in the financial market. - **Advertising:** Advertising agencies can develop creative ad campaigns that play on industry disruptions like the credit crisis. - **Photography:** Photographers can experiment with visual storytelling techniques, such as role reversals, to capture the attention of viewers and clients. ## Related on Trend Hunter - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md)