# Yummy Mummy Billboards Two Michigan Moms Launch Racy Alien Tequila Ad By Renee Ramsarran | Published 2011-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aient-tequila-ad References: [adweek.blogs](http://adweek.blogs.com/adfreak/2011/02/michigan-moms-spice-up-tequila-advertising.html#more) & [whmi](http://whmi.com/news/article/11754) Michigan moms and best friends Adrienne Graves-Mensack and Lisa Spitler take their kids to school, raise a family and pose seductively in this Alien Tequila billboard. The two collaborated to import the [high-end Mexican alcohol](https://www.trendhunter.com/trends/alma-del-jaguar) into the state, and ended up starring in this [suggestive ad](https://www.trendhunter.com/trends/censored-truth). The two 30-something-year-olds have certainly turned heads with the campaign, as the billboard reportedly caused "a minor four-car crash" on the interstate it's located on. Staying true to its extraterrestial theme, their Alien Tequila billboard has been taglined with "Get Abducted." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Racy Advertising:** The success of the Alien Tequila billboard campaign suggests that there is room for racy, provocative content in advertising, particularly in the alcohol industry. - **Personal Branding:** Graves-Mensack and Spitler's involvement in the campaign highlights the potential benefits of leveraging personal brands to promote products in industries like alcohol and hospitality. - **Imported Spirits:** The popularity of Alien Tequila indicates that there may be opportunities for U.S. entrepreneurs to import high-end spirits from other countries and build successful brands around them. ### Where This Applies - **Alcohol:** The Alien Tequila campaign demonstrates the potential for disruptive innovation in the alcohol industry through eye-catching advertising that stands out from traditional marketing strategies. - **Personal Care and Beauty:** The success of the Alien Tequila billboard campaign suggests that there may be room for provocative and engaging advertising in industries like personal care and beauty, particularly among younger demographics. - **Hospitality and Tourism:** Graves-Mensack and Spitler's personal branding strategy may be applicable to entrepreneurs in the hospitality and tourism industries, where personal connections and unique experiences hold significant value for customers. ## Related on Trend Hunter - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [Vibrant Flavorful Tequila Campaigns](https://www.trendhunter.com/trends/flavor-for-real.md)