# Luxurious T-Shirt-Constructed Bags Maison Margiela Unveils the AIDS Collection for SS19 With AIDES By Amy Duong | Published 2019-01-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aids-collection References: [highsnobiety](https://www.highsnobiety.com/p/maison-margiela-aids-ss19-collection/) & [maisonmargiela](https://www.maisonmargiela.com/us) Fashion label [Maison Margiela](https://www.trendhunter.com/trends/mmerch-1) introduces the new AIDS collection created in conjunction with French organization [AIDES](https://www.trendhunter.com/trends/movia) and the OTB foundation to bring awareness to the issue of AIDS. The fashion house marked its 25th anniversary with an unforgettable [AIDS graphic tee](https://www.trendhunter.com/trends/hivaids-prevention) and for the latest capsule, the tees make a return. This time, the graphic tees have been transformed to become a series of bags. The original text is still showcased, reading "THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN WEAR THIS T SHIRT BUT IT'S A GOOD START." This textural accent sees itself throughout the label's Spring/Summer 2019 capsule, adorning clothing and accessories. The transformative t-shirt to bag option is complete with a shoulder strap crafted from chandelier crystals and the pouch is made from vinyl. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **AIDS Awareness Fashion:** The collaboration between Maison Margiela and AIDES highlights the trend of fashion brands promoting social causes through their collections. - **Graphic Tee Transformations:** The conversion of graphic tees into bags showcases the trend of repurposing and transforming fashion items. - **Textural Accents:** The use of textural accents on clothing and accessories reflects the trend of adding unique and tactile elements to fashion designs. ### Sectors Adopting This - **Fashion & Apparel:** Fashion brands can embrace the trend of promoting social causes through their collections to create a positive brand image and engage with socially-conscious consumers. - **Sustainable Fashion:** The repurposing trend of transforming graphic tees into bags aligns with the growing sustainable fashion movement, offering innovative solutions to reduce waste and extend the lifecycle of garments. - **Accessories:** The incorporation of textural accents on bags represents an opportunity for the accessories industry to explore new ways of adding unique and eye-catching elements to their designs. ## Related on Trend Hunter - [Tonal Contrast Tote Bags](https://www.trendhunter.com/trends/marc-jacobs-tote-bag.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Revitalized Handbag Designs](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse.md) - [Tattered Fabric-Heavy Accessories](https://www.trendhunter.com/trends/our-legacy-1.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Graphic Luxurious Accessory Collabs](https://www.trendhunter.com/trends/anti-social-social-club-5.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md)