# Cartoon AIDS Awareness Ads MIlan Ad Agency Has Cleverly Designed Condoms in Posters By Tiffany | Published 2013-12-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/aids-awareness References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/11/asa-onlus-aids-world-day-bear-octopus-cat/) In light of World AIDS Day that is around the corner, people from all around the globe capitalize on the event to unite in the fight against HIV and to promote [AIDS awareness](https://www.trendhunter.com/trends/pick-up-your-poop). For 2013, advertising agency DLV BBDO based in Milan has created a new small series of poster ads for World AIDS Day with the slogan, “Condom Saves Life.” The ads feature cleverly designed [condom posters](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms) that conceal this method of contraception to promote [safe sex](https://www.trendhunter.com/trends/underaware). These unassuming illustrations are fun as well as thought-provoking. The first poster shows a condom shaped as an igloo with a bear licking his lips, assuming he wants to break into the condom shaped igloo but can’t. Another poster shows an astronaut inside a condom shaped spaceship with an alien (symbolic of the HIV virus) standing outside. The final poster shows a condom-shaped bird cage with a cat standing by it, unable to enter. These posters help show the audience that condoms are indeed effective and can help prevent the spread of AIDS. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Creative Condom Advertising:** The trend of cleverly designed condom advertisements to promote safe sex and AIDS awareness. - **Humorous and Thought-provoking Ads:** The trend of using humor and symbolism in advertising to make people think about safe sex practices. - **World AIDS Day Campaigns:** The trend of using special occasions, such as World AIDS Day, to unite in the fight against HIV and promote AIDS awareness. ### Who This Affects Most - **Advertising:** Opportunities for innovative and effective condom advertising campaigns to promote safe sex practices in order to prevent the spread of AIDS. - **Public Health:** Opportunities for public health campaigns to use humor and symbolism to educate and raise awareness about safe sex practices and the importance of using condoms in the fight against HIV. - **Event Planning:** Opportunities for event planners to organize and execute special awareness events, such as World AIDS Day, to unite people in the fight against HIV and promote AIDS awareness. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md)