# Crude Phallic Campaigns The Aides Protect Yourself Ads Promote the Use of Condoms Every Time By Meghan Young | Published 2011-10-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/aides-protect-yourself References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/aides-king-kong-siege-monster/) & [aides.org](http://www.aides.org/en) The Aides Protect Yourself ad campaign is definitely not sugar-coated; in fact, it barely censors the [sexual innuendos](https://www.trendhunter.com/trends/censored-truth) present in each image. Yet it is this type of 'shockvertising' that is sometimes needed to really drive home a particular point. Especially when it comes to something that often requires cool-headed judgement during rather heated moments. Conceived and executed by San Francisco-based ad agency Goodby, Silverstein & Partners, the Aides Protect Yourself ad campaign may get the PTA all up in arms, but in the end it sends a good message. Before engaging in [sexual activities](https://www.trendhunter.com/trends/durex-afterglow-campaign), a condom is needed. These three scenarios show that by doing just that, the [condom-wearer](https://www.trendhunter.com/trends/goat-condom) ends up being the winner every time. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Shockvertising for Social Awareness:** Using provocative and explicit images to catch people's attention and promote awareness of social issues such as safe sex practices. - **Controversial Marketing:** Creating advertising campaigns that deliberately shock and provoke to attract attention and bring about positive behavior change. - **Sexual Innuendo in Advertising:** Incorporating explicit and provocative sexual imagery to create a lasting impression and stimulate conversation around important societal issues. ### Industries Being Reshaped - **Advertising:** Opportunities for agencies to create bold and provocative campaigns that encourage changes in social behavior. - **Public Health:** Using marketing techniques to promote healthcare practices such as safe sex and STD prevention. - **Social Advocacy:** Incorporating provocative imagery and messages into advertisements and campaigns to stimulate conversations and raise awareness about important issues impacting society. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md)