# Brainy Male Member Ads The Aides Clever Dick Campaign Shows That it's Smart to Protect Yourself By Peter Vallas | Published 2011-04-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/aides-clever-dick References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/04/new-aides-clever-dick-video-isnt-all.html) & [aides.org](http://www.aides.org/en) The Aides Clever Dick campaign is the latest from the French [safe-sex organization](https://www.trendhunter.com/trends/durex-afterglow-campaign). Aides has been known to create very provocative yet informative commercials to educate the world about the dangers of sexually transmitted diseased. Most of the campaigns from Aides incorporate a variety of humor to entertain their primary young demographic. The Aides Clever Dick campaign, done by [TBWA](https://www.trendhunter.com/trends/archie), Paris, stars a young man who has a very clever penis. His penis is able to complicated math problems, publish an award-winning book and even defuse a bomb for the S.W.A.T. team. In the end, he puts on a condom before engaging in any sexual activity to show that no matter how smart you are, the smartest thing you can do is [wear a condom](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Humor-based Education:** Using humor to convey important information in educational campaigns. - **Provocative Advertising:** Creating attention-grabbing advertisements that push societal boundaries. - **Youth-targeted Messaging:** Developing campaigns that cater to a young demographic. ### Industries Being Reshaped - **Safe-sex Education:** Creating innovative approaches to promote safe sexual practices. - **Advertising:** Exploring new ways to engage audiences and create impactful campaigns. - **Publishing:** Utilizing unconventional methods to reach readers and differentiate from traditional book releases. ## Related on Trend Hunter - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md)