# AI-Powered Social Media Lenses Snap Announced AI Video Lenses for Snapchat Platinum Subscribers By Michael Hemsworth | Published 2025-03-13 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/ai-video-lenses References: [engadget](https://www.engadget.com/apps/snapchat-launches-generative-ai-video-lenses-130056731.html?src=rss) & [newsroom.snap](https://newsroom.snap.com/new-video-gen-ai-lenses)  [Snap](https://www.trendhunter.com/trends/chatgpt-3) has announced the new AI Video Lenses for Snapchat users that will enable them to create immersive video right on the social networking platform as a way to prioritize an artistic look and feel. The lenses are being launched for [Snapchat Platinum subscribers](https://www.trendhunter.com/trends/snapchat-10) who can simply select the Lens before capturing themselves through a Snap using the front or rear camera on their smartphone. The new Lenses feature is being launched with the Raccoon, Fox and Spring Flowers options, which will each incorporate ultra-realistic imagery into videos thanks to the power of artificial intelligence (AI). The company commented on the new AI Video Lenses in an announcement saying, "We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters create." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 68% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **AI-driven Immersive Experiences:** AI-powered enhancements are propelling user engagement by allowing personalization and interactivity in digital media. - **Augmented Reality Social Media:** The integration of augmented reality into social platforms is transforming how users interact with both digital and real-world environments. - **Premium Subscription Models:** Exclusive features for premium subscribers are elevating user experience and creating new revenue streams in digital services. ### Industries Being Reshaped - **Social Media Platforms:** Advanced AI features are revolutionizing content creation, enhancing user interaction, and driving platform engagement. - **Augmented Reality Technology:** The rise of innovative AR applications is leading to new opportunities for immersive content across digital platforms. - **Artificial Intelligence:** AI's ability to produce ultra-realistic imagery in real-time is redefining digital media creativity and user engagement. ## Related on Trend Hunter - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [Social Media-Integrated AI Lenses](https://www.trendhunter.com/trends/chatgpt-3.md) - [AI-Powered Social AR Apps](https://www.trendhunter.com/trends/snap-lens-studio.md) - [AI-Generated Image Backgrounds](https://www.trendhunter.com/trends/snapchat-6.md) - [AI-Powered Video Generators](https://www.trendhunter.com/trends/higgsfield.md) - [AI Chat Companions](https://www.trendhunter.com/trends/snap-my-ai.md) - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [ChatGPT-Powered Social Services](https://www.trendhunter.com/trends/my-ai.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md)