# AI-Powered Video Calls NVIDIA Has Developed AI Video Compression for Clearer Calls By Michael Hemsworth | Published 2020-10-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-video-compression References: [geekologie](https://geekologie.com/2020/10/nvidia-creates-ai-video-compression-for.php) & [nvidia](https://www.nvidia.com/en-us/) Low bandwidth is notorious for causing pixelated footage when on a video call, so this new AI video compression has been developed by the company to help make the most with minimal connectivity. The artificial intelligence (AI)-powered compression works by utilizing an algorithm to scan the face of the user to essentially create a deepfake of them that is then sent over instead of relaying actual content. This will allow ultra-precise video to be received by users to help them enjoy clearer imagery without the need for more bandwidth. The AI video compression from [NVIDIA](https://www.trendhunter.com/trends/rtx-video-hdr) identifies what can be done to help drastically enhance picture quality on [video calls](https://www.trendhunter.com/trends/zoom-2) as they become one of the primary means of communication in the new normal. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 25% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI Video Compression:** The development of AI video compression technology presents disruptive innovation opportunities in the field of video conferencing and communication. - **Low Bandwidth Optimization:** The optimization of video calls in low bandwidth situations presents disruptive innovation opportunities in improving the user experience of video communication platforms. - **Facial Recognition for Deepfake:** The use of facial recognition technology for deepfake creation in video compression opens up disruptive innovation opportunities for enhancing video quality in a resource-efficient manner. ### Sectors Adopting This - **Video Conferencing:** The video conferencing industry has the opportunity to integrate AI video compression technology to deliver clearer and more efficient video calls with minimal bandwidth requirements. - **Telecommunication:** The telecommunication industry can leverage low bandwidth optimization techniques to improve the quality of video communication services even in areas with limited connectivity. - **Artificial Intelligence:** The AI industry can explore the use of facial recognition technology for deepfake creation in video compression to revolutionize the way video content is transmitted and received. ## Related on Trend Hunter - [AI-Powered High-Res Editing Tools](https://www.trendhunter.com/trends/videogigagan.md) - [AI Video Conference Cameras](https://www.trendhunter.com/trends/aver-vc550.md) - [Color-Enhancing AI Features](https://www.trendhunter.com/trends/rtx-video-hdr.md) - [AI-Powered Video Conference Cameras](https://www.trendhunter.com/trends/insta360-connect.md) - [AI Video Enhancers](https://www.trendhunter.com/trends/nimagna.md) - [Hyper-Realistic Virtual Avatars](https://www.trendhunter.com/trends/omniverse-avatar-cloud-engine.md) - [AI Chatbot Computer Assistants](https://www.trendhunter.com/trends/chat-with-rtx.md) - [Video Enhancement Software](https://www.trendhunter.com/trends/vance-video-ai.md) - [Audio Quality-Enhancing Applications](https://www.trendhunter.com/trends/amd-noise-suppression.md)