<!-- canonical: https://www.trendhunter.com/trends/ai-ss12 -->
<!-- robots: noindex -->

# Psych Ward Fashion
The AI_ SS12 Collection is Filled with Uniform-Like Outfits

By Meghan Young | Published 2011-07-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ai-ss12
References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2011/07/masculine-.html) & [andreaincontri](http://www.andreaincontri.com/)

Fashion inspiration can come from everywhere, and that includes the psych ward, which is exactly what comes to mind when I look at the AI_ SS12 collection. That, or simply some classic hospital gowns. Although imbuing a definite feeling of recovery, designer Andrea Incontri was actually inspired by a well-made shirt.

Nevertheless, there is a reason why the AI_ SS12 is super casual and relaxed. Incontri wanted to also bring back the uniform look; one in which you could roll out of bed without even changing out of your pajamas or lounge outfit.

Comprised of clean-cut and almost bland pieces, the AI_ SS12 collection is nevertheless contemporary and stylish.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 76% | Activity: 77% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Recovery-inspired Fashion:** Designers can explore creating fashion lines that evoke a sense of recovery and wellness.
- **Uniform-inspired Clothing:** There is an opportunity to design clothing that gives the comfort and ease of a uniform but with a stylish twist.
- **Casual Lounge Wear:** Fashion brands can focus on creating comfortable and relaxed lounge wear that can be worn both inside and outside the house.

### Who This Affects Most

- **Fashion Design:** Fashion designers and brands can incorporate recovery and wellness-inspired themes into their collections.
- **Healthcare:** Healthcare organizations can explore collaborations with fashion brands to create recovery-focused clothing for patients.
- **Home Goods:** Home goods brands can expand their offerings by incorporating stylish and comfortable lounge wear for customers.

## Related on Trend Hunter

- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)
- [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)
- [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)
- [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md)
- [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md)
- [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)
