# Online AI Shopping Tools Net-A-Porter is Building an AI Tool That Makes Personalized Suggestions By Ell Smith | Published 2017-10-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ai-shopping-tool References: [psfk](https://www.psfk.com/2017/10/ai-picker-will-choose-new-clothes.html) & [net-a-porter](https://www.net-a-porter.com/ca/en/) Online fashion retailer Net-A-Porter is adding an extra element of consumer convenience to its digital platform, with the implementation of a new [AI shopping tool](https://www.trendhunter.com/trends/targetpilot), which has the ability to learn and understand one's fashion choices, while making suggestions for the individual to browse through. This AI tool will offer each shopper a unique experience, as its AI capabilities becomes aware of a consumer's shopping habits, life and work balance, and whether or not the individual is planning a trip in the near future. This tool, will be able to streamline the [online shopping experience](https://www.trendhunter.com/trends/moodboardinspired-shopping). The online retailer states that [personalization and customization](https://www.trendhunter.com/trends/amazon-interests) is at the front of retail innovation, and believes that AI technology, enables the average business to elevate its shopping experience for the consumer. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **AI-powered Personalized Shopping:** The implementation of AI shopping tools that learn and understand individual fashion choices, making personalized suggestions. - **Streamlined Online Shopping Experience:** AI tools that streamline the online shopping experience by taking into account shopping habits, life balance, and travel plans. - **Retail Innovation Through AI:** Utilizing AI technology to elevate the shopping experience for consumers by offering personalization and customization. ### Industries Being Reshaped - **Fashion Retail:** AI shopping tools disrupting the fashion retail industry by enhancing personalized shopping experiences. - **E-commerce:** Streamlined online shopping experiences through AI tools disrupt the e-commerce industry by increasing convenience for consumers. - **Retail Technology:** AI-powered retail innovations disrupt the retail technology industry by offering personalization and customization features. ## Related on Trend Hunter - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [GenAI Shopping Assistants](https://www.trendhunter.com/trends/shopping-muse.md) - [AI Fashion Assistants](https://www.trendhunter.com/trends/your-ai-personal-stylist.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/snazz-ai.md)