# AI-Powered Shopping Features Target is Making Seasonal Gifting Easier, Personalized and More Fun By Laura McQuarrie | Published 2025-11-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-powered-shopping-features References: [corporate.target](https://corporate.target.com/press/release/2025/11/target-launches-new-ai-powered-features-to-make-holiday-shopping-easier)  AI is transforming the way holiday shoppers search for and purchase gifts, and [Target](https://www.trendhunter.com/trends/target-8) is simplifying the experience from start to finish with new [AI-powered shopping features](https://www.trendhunter.com/trends/aidriven-retail-system). Year after year, online gift idea roundups provide inspiration that feels impersonal. The all-new [conversational Target Gift Finder](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser) makes it easier to find fitting gifts by plugging in a few details about the recipient. And with Target's new List Scanner, Target app users can scan their handwritten lists to add items to their cart. In-store, Target is enhancing the experience with smart navigation. With the newly enhanced Store Mode in the Target app, as soon as guests enter a Target store, the feature automatically activates and guides shoppers to aisles, and if an item is out of stock, it suggests alternate fulfillment methods. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 72% | Activity: 73% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Conversational AI Gifting:** The rise of conversational AI gifting tools offers a more personalized gift selection process by understanding user preferences through dialogue. - **AI-powered Shopping Navigation:** Integrating AI into in-store navigation systems revolutionizes the shopping experience by directing customers efficiently and offering alternatives when products are unavailable. - **AI-driven List Scanning:** Advanced AI-driven list scanning capabilities enable seamless digitalization of shopping lists, bridging the gap between traditional handwritten notes and modern e-commerce platforms. ### Industries Being Reshaped - **Retail Technology:** The retail technology industry is experiencing a shift as AI increasingly personalizes the shopping journey, leading to more engaging customer experiences. - **Artificial Intelligence Software:** The artificial intelligence software sector sees growth with innovative applications in enhancing consumer interaction and decision-making in retail settings. - **E-commerce Platforms:** E-commerce platforms are evolving rapidly as they incorporate AI tools to improve product discovery and streamline purchasing processes for users. ## Related on Trend Hunter - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Smart Shopping Lists](https://www.trendhunter.com/trends/to-the-shop.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [AI Interior Design Tools](https://www.trendhunter.com/trends/kaqtu-design.md) - [Visual-First AI Assistants](https://www.trendhunter.com/trends/pinterest-assistant.md) - [Meal Planning Tools](https://www.trendhunter.com/trends/preppear.md) - [Smart Meal Planners](https://www.trendhunter.com/trends/preppear1.md) - [Family-Friendly AI Shopping Assistants](https://www.trendhunter.com/trends/duckymaze.md)