# AI-Powered Fragrance Discovery Experiences Sephora Marbella and iRomaScents Suggest Scents By Laura McQuarrie | Published 2026-07-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-powered-fragrance-discovery References: [cosmeticsbusiness](https://cosmeticsbusiness.com/ai-helps-shoppers-discover-their-next-signature-scent)  For a limited time this summer, [Sephora Marbella](https://www.trendhunter.com/trends/sephora-illumination) is offering an AI-powered fragrance discovery experience powered by iRomaScents, helping visitors pick a gourmand from [Le Monde Gourmand's](https://www.trendhunter.com/trends/pomme-damour) collection. Fragrance is deeply tied to memory, mood and identity in ways that are tough to articulate, and that's where artificial intelligence technology is proving to be a surprisingly helpful ally, picking up on subtle patterns in someone's preferences to predict the scents most likely to feel like theirs even before they spray a sample. With this experience, guests complete a short, AI-guided questionnaire to have their preferences analyzed and scents recommended accordingly. Recommended fragrances—like Crème Vanille or Lait de Coco, and the brand's new Banane Délice—can be sampled on the spot with iRomaScents' touch-free smart fragrance station. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 82% | Activity: 83% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-guided Scent Matching:** Personalized fragrance recommendation systems are creating new space for data-driven beauty retail that translates emotional preferences into curated product discovery. - **Touch-free Sampling Stations:** Smart, contactless testers are reshaping in-store sampling by combining hygiene, convenience and sensor-enabled engagement in experiential retail environments. - **Mood-based Beauty Personalization:** Emotion-led product discovery is expanding beauty personalization beyond skin type or style, linking memory, identity and mood to more precise recommendations. ### Where This Applies - **Beauty Retail:** AI-assisted consultations are transforming beauty stores into interactive discovery hubs where shoppers receive tailored guidance before purchase. - **Fragrance Technology:** Connected scent devices are introducing new possibilities for automated sampling, preference analysis and immersive product trials. - **Experiential Marketing:** Limited-time AI-powered activations are giving brands richer ways to collect preference insights while making product discovery feel memorable and personalized. ## Related on Trend Hunter - [Nostalgic Movie Perfumes](https://www.trendhunter.com/trends/the-breakfast-club-extrait-de-parfum.md) - [AI-Powered Home Fragrances](https://www.trendhunter.com/trends/deepscent-ai.md) - [Spirited Museum Fragrances](https://www.trendhunter.com/trends/electric-harmony.md) - [AI-Powered Scentscapes](https://www.trendhunter.com/trends/eternal-nature.md) - [AI-Driven Fragrance Concept Stores](https://www.trendhunter.com/trends/my-scent-edit.md) - [AI-Driven Fragrance Experiences](https://www.trendhunter.com/trends/hola-fragrance-popup.md) - [Cotton Tee Fragrances](https://www.trendhunter.com/trends/his-white-tshirt.md) - [AI-Powered Scent Advisors](https://www.trendhunter.com/trends/jo-malone-london-scent-advisor.md) - [Generative Scent Mapping Devices](https://www.trendhunter.com/trends/anemoia-device.md)