# AI News Anchors The Xinhua News Agency Enters the Future with Its Computer-powered News Anchors By Kalin Ned | Published 2019-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ai-news-anchor References: [designtaxi](https://designtaxi.com/news/402315/Artificial-Intelligence-News-Anchors-Have-Officially-Debuted-In-China/) & [scmp](https://www.scmp.com/tech/innovation/article/2172235/xinhua-news-agency-debuts-ai-anchors-partnership-search-engine-sogou?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) A state-owned Chinese news agency is making the best out of artificial intelligence technology with the launch of its AI news anchors. The entities present a combination of "graphics and audio of real-life humans." The project has been executed in collaboration with Beijing-based search engine operator Sogou. Although still in its development stages, Xinhua maintains that its AI news anchors will unlock the possibility for [realistic speech and facial expressions](https://www.trendhunter.com/trends/creatorkit). The all-digital entities can deliver news in both English and Chinese. They will definitely prove to be a more cost-effective venture for the agency as an AI news anchor can work round the clock. The [digital news-delivery method](https://www.trendhunter.com/trends/ghost-craft-ai) has been launched on Xinhua's internet and mobile platforms. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **AI News Anchors:** Advancements in AI-based technology enable the creation of all-digital news anchors that work 24/7 - **Realistic Speech and Facial Expressions:** New AI news anchors will enable more realistic speech and facial expressions for news delivery - **Cost-effective News Delivery:** The use of AI news anchors will prove to be more cost-effective for news agencies in the long term ### Who This Affects Most - **News Media:** News media agencies can use AI news anchors for wider news coverage and delivery of breaking news anytime - **Artificial Intelligence:** Advancements in AI technology has huge potential for more AI-based applications and solutions. - **Digital Marketing:** Digital marketing platforms have a new medium for sharing news stories and updates to their subscribers ## Related on Trend Hunter - [AI-Powered News Reporters](https://www.trendhunter.com/trends/chatgptpowered-news-reporter.md) - [AI-Generated News Outlets](https://www.trendhunter.com/trends/quartz-intelligence-newsroom.md) - [AI-Powered Virtual Influencers](https://www.trendhunter.com/trends/virtual-influencers.md) - [Customizable AI News Feeds](https://www.trendhunter.com/trends/rio-news.md) - [AI-Driven Video Production](https://www.trendhunter.com/trends/ganai.md) - [Synthetic AI Presenters](https://www.trendhunter.com/trends/videogen-ai.md) - [Text-to-Video AI Avatars](https://www.trendhunter.com/trends/ai-studios.md) - [AI-Powered Sports Commentators](https://www.trendhunter.com/trends/ai-commentators.md) - [China-Based AI Chatbots](https://www.trendhunter.com/trends/baidu.md)