# Interactive AI Installations Ford's Large-Scale Installation for the Focus Model Engages Passersby By Laura McQuarrie | Published 2018-07-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ai-installation References: [campaignlive](https://www.campaignlive.co.uk/article/ford-using-large-ai-installation-promote-its-new-car-ahead-launch/1487027) & [ford](https://www.ford.ca/cars/focus/) For the launch of its newest Focus model, [Ford](https://www.trendhunter.com/trends/vehicle-security-system) set up a large-scale [AI installation](https://www.trendhunter.com/trends/ford-digital-experience) in London that is designed to engage people passing by. The artificial intelligence installation takes the form of a sprawling 30-meter structure that spells out "FOCUS" with 540 LED video tiles. People are able to interact with the machine by telling it a passion of theirs and in response, the system will display an image of the person alongside images of their favorite subject. For the most personalized results possible, Ford also gives guests the options to share their camera roll or social feeds. Impressively, the [artificial intelligence system](https://www.trendhunter.com/trends/emotional-interaction-technology) boasts the ability to pick up four different languages, which took about 200 hours of training. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive AI Installations:** Creating large-scale AI installations that engage and interact with passersby. - **Personalized AI Responses:** Developing AI systems that provide personalized responses based on user input, such as displaying images of their favorite subjects. - **Multilingual AI Systems:** Training AI systems to understand and respond in multiple languages, improving accessibility and user experience. ### Where This Applies - **Automotive:** Integrating interactive AI installations into automotive showrooms or events to engage customers and showcase new models. - **Advertising and Marketing:** Utilizing interactive AI installations as part of experiential marketing campaigns to attract and engage with target audiences. - **Entertainment:** Creating immersive AI installations in entertainment venues or events to provide unique and engaging experiences for attendees. ## Related on Trend Hunter - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [AI-Animated Vehicles](https://www.trendhunter.com/trends/faraday-fx-super-one.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Voice-Activated Wall Art](https://www.trendhunter.com/trends/fraimic.md) - [Auto-Focused AI Marketing Tools](https://www.trendhunter.com/trends/dealer-creative-ai.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Interactive LED Display Vehicles](https://www.trendhunter.com/trends/hiphi-z.md) - [AI-Powered Vehicle Security Systems](https://www.trendhunter.com/trends/vehicle-security-system.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)