# AI-Powered Shopping Tools Klarna's AI Image Search Helps Shoppers Find the Best Deals By Laura McQuarrie | Published 2023-10-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-image-search References: [tomsguide](https://www.tomsguide.com/news/klarna-shopping-app-embraces-ai-to-help-shoppers-find-the-best-sales) & [klarna](https://www.klarna.com/ca/)  [Klarna](https://www.trendhunter.com/trends/klarna-2) is devoted to offering super-smooth shopping experiences and its new [AI image search tool](https://www.trendhunter.com/trends/pricesnap) lets shoppers find deals with just a photo. With this AI tool, shoppers can take pictures of items they like and easily find out where they are sold, and where they can be purchased at the best price. This newly unveiled shopping lens has the ability to identify more than 10 million items, including [articles of clothing, home decor](https://www.trendhunter.com/trends/wayfair-muse) and electronics. Currently available to shoppers in the UK, United States, Germany, Sweden, Denmark and Norway, this AI-powered shopping tool has the potential to save time and money. Additionally, this tool can also show users similar items that match the style of pictured products. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 81% | Activity: 91% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **AI-powered Image Search:** Klarna's AI image search tool lets shoppers find deals with just a photo. - **Time and Money Saving AI Shopping Tool:** Klarna's AI-powered shopping tool has the potential to save time and money while providing a seamless shopping experience. - **Style Matching Via AI Image Search:** Klarna's AI image search tool can show users similar items that match the style of pictured products, enhancing their shopping experience. ### Where This Applies - **Retail and E-commerce:** Klarna's AI-powered shopping tool revolutionizes the way customers search for and purchase products, opening up opportunities for retailers to enhance their online shopping experiences. - **Consumer Electronics:** Klarna's AI image search tool has the potential to disrupt the consumer electronics industry by simplifying the search and purchase process for electronic products, increasing convenience and customer satisfaction. - **Fashion and Apparel:** Klarna's AI-powered image search provides an opportunity for fashion and apparel brands to showcase their products to potential customers, increasing product discoverability and driving sales. ## Related on Trend Hunter - [Sophisticated Price Comparison Tools](https://www.trendhunter.com/trends/klarna-2.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI-Powered Shopping Plugins](https://www.trendhunter.com/trends/plugin-for-chatgpt.md) - [AI-Powered Visual Searches](https://www.trendhunter.com/trends/poshmark-1.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [AI-Powered Outfit Shopping Features](https://www.trendhunter.com/trends/ebay-shop-the-look.md) - [Agentic Shopping Experiences](https://www.trendhunter.com/trends/buy-with-ai.md)