# AI-Enabled Hotels KT Corp Has Entered the Travel Industry with its New AI Hotel in Seoul By Justin Lam | Published 2018-08-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-hotel References: [scmp](https://www.scmp.com/magazines/style/news-trends/article/2155941/south-koreas-first-ai-hotel-opened-telecoms-company-kt) & [techacute](https://techacute.com/kt-smart-home-experience-hotels/) KT Corp -- a South Korean telecommunications company -- has recently opened South Korea's first AI hotel built in the heart of Seoul. Known as the Novotel Ambassador Hotel and Residence, this new tech-centric lodging occupies the grounds of KT Corp's former Euljiro office and currently has 523 rooms. In terms of technological capabilities, the AI hotel utilizes KT Corp's [Giga Genie](https://www.trendhunter.com/trends/accessible-service-provider) platform, which allows guests to control lighting, heating, air conditioning, and the television through voice controls or with a touch-screen display. The AI functionality will even allow guests to [request amenities](https://www.trendhunter.com/trends/ai-concierges), such as toiletries, though the AI. Finally, the AI hotel will allow guests to order room service and check out through voice commands. Image Credit: KT Corp ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-enabled Hotels:** KT Corp has started a new trend in the hotel industry that allows guests to use AI to control their hotel stay. - **Voice-controlled Room Features:** Hotels are starting to use voice-activated technology to control a room's features and adjust room temperature, lighting, and television. - **Virtual Assistant Hotels:** Hotels are starting to implement virtual assistants to make a guest's stay more personalized and convenient. ### Where This Applies - **Telecommunications:** Telecommunications companies can leverage their technology and services to create innovative solutions for the travel and hospitality industry like the AI hotel. - **Hospitality:** The hospitality industry can take inspiration from the AI hotel and incorporate voice-activated features and virtual assistants to enhance the guest experience. - **Artificial Intelligence:** AI technology companies can explore opportunities for partnerships and integrations with the hotel industry to create new customer experiences and capabilities. ## Related on Trend Hunter - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [AI Hotel Concierges](https://www.trendhunter.com/trends/ai-concierge-system.md) - [Simplified Hotel Inquiries](https://www.trendhunter.com/trends/hotelscom-introduced.md) - [Hotel AI Voice Assistants](https://www.trendhunter.com/trends/aiello-ai.md) - [AI-Generated Concierges](https://www.trendhunter.com/trends/synxis-conciergeai.md) - [AI Travel Assistants](https://www.trendhunter.com/trends/ai-travel-assistants.md) - [AI Travel Concierges](https://www.trendhunter.com/trends/smartrip-ai.md) - [Pilot AI-Powered Traveler Resources](https://www.trendhunter.com/trends/kayakai.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md)