# AI-Generated Video Presenters Hour One Creates Live-Action Video with Photo-Real AI Characters By Laura McQuarrie | Published 2019-11-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-generated-video References: [psfk](https://www.psfk.com/2019/11/ai-generated-video-will-revolutionize-retail-op-ed.html) & [hourone.ai](https://www.hourone.ai/) Hour One specializes in the creation of [AI-generated live-action video](https://www.trendhunter.com/trends/dreamface) starring photo-real characters with voices to match. With Hour One, businesses are able to select a presenter of their choice and customize the content—all without needing to rent out studio space, set up lighting, work with a director or even cameras. With this technology, a greater number of businesses will have access to the tools for creating premium video content at a more affordable rate than ever. Already, some brands are adopting [virtual characters to connect with consumers](https://www.trendhunter.com/trends/beyond-presence), and the next step is integrating artificial intelligence to create personas that look and sound like real people. With these [AI characters](https://www.trendhunter.com/trends/ai-character1), brands have the potential to not only create their ideal spokesperson but also save time and money hiring camera crews, hairstylists, agents, makeup artists and more. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 57% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **AI-generated Video Presenters:** AI-generated video presenters can be customized to fit any brand's specific needs, providing a new avenue for personalized marketing. - **Virtual Characters:** Virtual characters are being adopted by brands to connect with consumers and can potentially save on production cost with the help of AI technology. - **Photo-real AI Characters:** Hour One's AI-generated photo-real characters provide businesses with tools to create premium video content without studio space, camera crew, lighting set-up, and more. ### Where This Applies - **Marketing:** Marketing industry can benefit from AI-generated video presenters to fit brands' voice and character for personalized and effective campaigns. - **Entertainment:** Entertainment industry can leverage virtual characters and AI technology to create unique and visually captivating content without compromising production quality. - **Film Production:** Film production industry can explore the use of AI technology and virtual characters to cut down on production cost and time. ## Related on Trend Hunter - [AI Video Spokespeople](https://www.trendhunter.com/trends/humva.md) - [Text-to-Video AI Avatars](https://www.trendhunter.com/trends/ai-studios.md) - [Human-Like AI Marketing Avatars](https://www.trendhunter.com/trends/studio-neiro.md) - [Emotive AI Actors](https://www.trendhunter.com/trends/creatorkit.md) - [AI Video Cloning](https://www.trendhunter.com/trends/ai-personas1.md) - [AI-Driven Video Production](https://www.trendhunter.com/trends/ganai.md) - [Multilingual AI Avatars](https://www.trendhunter.com/trends/aivatar.md) - [Automated AI Video Avatars](https://www.trendhunter.com/trends/spiritme.md) - [AI-Powered 3D Avatars](https://www.trendhunter.com/trends/avatai.md)