# GenAI TV Ads ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences By Laura McQuarrie | Published 2024-09-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-generated-ad-service References: [marketingweek](https://www.marketingweek.com/itv-generative-ai-tv-ads/) & [itv](https://www.itv.com/presscentre/media-releases/itv-launches-genai-ad-production-smes)  Targeting small and medium-sized enterprises (SMEs,) [ITV](https://www.trendhunter.com/trends/itv-kerching) launched an AI-generated ad service to make TV advertising more accessible for small businesses. “Too often the cost of making an ad is a barrier for brands looking to breakthrough and test TV,” said ITV’s business development director Jason Spencer. This affordable service for new-to-TV brands uses licensed generative AI tools for image and video creation and ITV’s professional voiceover artists. The [GenAI](https://www.trendhunter.com/trends/the-knowit-alls) project is launching with an ad for Sheepbridge Interiors, a Northern Ireland-based furniture store, and [Travel House](https://www.trendhunter.com/trends/karl-fazer-shop-in-shop), a Swansea-based travel company—and it's the first time both companies have advertised on TV because cost and quality were out of reach. Going forward, ITV's game-changing GenAI creative production service will be open to all new SME advertisers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 70% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Affordable TV Advertising:** The introduction of cost-effective AI-generated TV ads is leveling the playing field for small businesses that previously couldn't afford traditional advertising. - **AI-powered Content Creation:** Generative AI tools are revolutionizing content creation by enabling the production of high-quality ads at a fraction of traditional costs. - **Democratization of Media:** AI-driven services are democratizing access to media and advertising, making it possible for small enterprises to reach broader audiences. ### Where This Applies - **Advertising Technology:** Emerging AI solutions in the ad-tech industry are transforming how advertisements are created and scaled for different business sizes. - **Small Business Services:** Services tailored for small businesses are evolving, with AI offering new possibilities in marketing and outreach. - **Media and Broadcasting:** The integration of AI in media and broadcasting is redefining content production and accessibility for diverse advertiser segments. ## Related on Trend Hunter - [AI Video Advertisement Generators](https://www.trendhunter.com/trends/adcreative-ai.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md) - [AI Audio Ads](https://www.trendhunter.com/trends/genvibe-ai.md) - [AI Ad Generators](https://www.trendhunter.com/trends/creatify.md) - [AI In-House Production Features](https://www.trendhunter.com/trends/Catalyst-Brands.md) - [AI-Powered Advertising Tools](https://www.trendhunter.com/trends/amazon-ad.md) - [AI-Powered UGC Ads](https://www.trendhunter.com/trends/magic-hour-1.md) - [AI-Only FAST Channels](https://www.trendhunter.com/trends/fairground-ai-creator-tv.md) - [AI-Generated UGC Ads](https://www.trendhunter.com/trends/influencer-ai.md)