# AI-Focused Fragrance Pop-Ups iRomaScents and Véronique Gabai are Hosting a Pop-Up in NYC By Laura McQuarrie | Published 2025-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ai-focused-fragrance References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/iromascents-launches-ai-fragrance-pop-up-in-new) & [iromascents](https://iromascents.com/)  [iRomaScents](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser) is teaming up with perfumer Véronique Gabai to host an [AI-focused fragrance pop-up](https://www.trendhunter.com/trends/bespoke-scent-builder) showcasing curated scents that combine "Mediterranean-inspired perfumery with AI recommendations and automated fragrance spritzing." Additionally, the experience will also cast a vision for how frictionless the scent discovery experience can be. Experiences with fragrance are deeply personal and vary wildly from person to person, and iRomaScents is a technology firm transforming the way people interact with scents in a retail setting, and its devices add a [multisensory dimension](https://www.trendhunter.com/trends/mega-experience-center) to the experience at movie theaters, shopping centers and even home entertainment systems. This pop-up exploring artificial intelligence in the fragrance industry is coming to the RetailmediaIQ Pop-Up in New York City's Soho neighborhood for a limited time in May 2025. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 86% | Activity: 89% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **AI-driven Scent Customization:** Leveraging artificial intelligence to personalize fragrance recommendations offers a new level of customization in the scent selection process. - **Multisensory Retail Innovations:** Incorporating technology that enhances sensory experiences in retail settings can transform traditional shopping experiences by engaging multiple senses. - **Automated Fragrance Dispensing:** Automated fragrance spritzing systems provide an opportunity to seamlessly integrate scent as an interactive element in retail environments. ### Industries Being Reshaped - **Retail Technology:** Integrating AI and sensory technologies into retail spaces represents a growing sector for delivering advanced consumer experiences. - **Personalized Fragrance:** The use of AI to offer personalized scent recommendations reflects a shift towards hyper-personalization in the beauty and fragrance industry. - **Experiential Marketing:** Creating immersive and sensory-driven pop-up events showcases the potential for brands to engage consumers through unforgettable experiences. ## Related on Trend Hunter - [AI-Driven Fragrance Experiences](https://www.trendhunter.com/trends/hola-fragrance-popup.md) - [AI-Driven Fragrance Concept Stores](https://www.trendhunter.com/trends/my-scent-edit.md) - [AI-Powered Scentscapes](https://www.trendhunter.com/trends/eternal-nature.md) - [AI-Developed Mediterranean Fragrances](https://www.trendhunter.com/trends/travertine-spa-atelier-fragrance.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI-Generated Futuristic Fragrances](https://www.trendhunter.com/trends/lafco.md)