# AI Drive-Thru Platforms "Tori" Enhances the Experience of Ordering at Carl's Jr. and Hardee's By Laura McQuarrie | Published 2023-05-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ai-drive-thru References: [prnewswire](https://www.prnewswire.com/news-releases/cke-restaurants-deploys-opencitys-game-changing-ai-tori-to-revolutionize-the-drive-thru-experience-301816176.html)  Artificial intelligence has transformed numerous industries and its impact can be seen in everything from healthcare to finance, as well as the emergence of [AI drive-thru systems](https://www.trendhunter.com/trends/techdriven-drivethru) in the fast-food industry. [Carl's Jr.](https://www.trendhunter.com/trends/hardees) and Hardee's are partnering with [OpenCity's](https://www.trendhunter.com/trends/tori-ai) AI proprietary voice ordering platform called "Tori" to improve the customer experience of ordering food, all the while boosting operational efficiency. When a drive-thru customer is ready to place their order, they can talk with Tori and then proceed to pay for their meal at the pickup window as usual. Already, as a result of implementing this drive-thru technology at test restaurants, Carl's Jr. and Hardee's have observed increased order accuracy, more employee satisfaction and productivity, as well as a "significant impact to labor efficiencies." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 46% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **AI Drive-thru Platforms:** The use of AI drive-thru platforms can enhance the customer experience and boost operational efficiency in the fast-food industry. - **Voice-activated Ordering:** Voice-activated ordering can increase order accuracy and improve employee productivity in the fast-food industry. - **Labor Efficiency Optimization:** The implementation of AI drive-thru platforms can significantly impact labor efficiencies in the fast-food industry. ### Who This Affects Most - **Fast-food Industry:** The use of AI drive-thru platforms and voice-activated ordering can transform the fast-food industry customer experience and business operations. - **AI Technology Industry:** The development and implementation of AI drive-thru platforms and voice-activated ordering systems present disruptive innovation opportunities in the AI technology industry. - **Hospitality Industry:** The application of AI technology in the fast-food industry through drive-thru platforms and voice-activated ordering systems can provide insights for the hospitality industry to enhance its customer experiences and improve operational efficiency. ## Related on Trend Hunter - [AI-Powered Drive-Throughs](https://www.trendhunter.com/trends/tori-ai.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/drivethru-experience.md) - [AI-Powered Drive-Thru Services](https://www.trendhunter.com/trends/hi-auto.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/vox-ai.md) - [Voice-Based AI QSR Services](https://www.trendhunter.com/trends/valyant-ai-and-paerpay.md) - [AI-Powered Taco Ordering Systems](https://www.trendhunter.com/trends/soundhound-ai-and-torchys-tacos.md) - [AI-Based Ordering Technologies](https://www.trendhunter.com/trends/beef-o-bradys.md) - [Automated Drive-Thru Systems](https://www.trendhunter.com/trends/flythrudrivethru.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/mcd-tech-labs.md)