# Break-Focused AI Campaigns Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization By Jana Pijak | Published 2024-01-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ai-campaign References: [madewithnestle](http://www.madewithnestle.ca/kit-kat)  [KitKat](https://www.trendhunter.com/trends/kitkat), the iconic brand synonymous with the slogan "Have a Break," is extending its message to artificial intelligence (AI) tools with a clever [AI campaign video](https://www.trendhunter.com/trends/chatgpts-first-major-brand). With over 85 years of promoting the importance of breaks for humans, KitKat is now advocating for a pause in the work of AI. A recently released video by the brand demonstrates how incorporating breaks into AI commands yields better outcomes. Inspired by a [Google](https://www.trendhunter.com/trends/google-pixel-ad) Deepmind study on large language model-based AIs, the research reveals that prompting AI with a breather before a request significantly improves response accuracy. Phrases like "Take a deep breath and work on this problem step by step" proved to be the most effective, achieving an accuracy score of 80.2% in a dataset of grade-school math word problems. KitKat encourages Canadians not only to take breaks themselves but also to extend the same courtesy to their AI tools, showcasing the universal benefits of a pause. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 89% | Activity: 94% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Break-focused AI:** Promoting the importance of breaks for artificial intelligence tools and incorporating pauses into AI commands to improve response accuracy. - **Optimization Through Breaks:** Demonstrating how taking a pause in the work of AI can lead to better outcomes and increased efficiency in processes. - **Universal Benefits of Pauses:** Highlighting the advantages of incorporating breaks not just for humans but also extending the same courtesy to AI tools for improved performance. ### Who This Affects Most - **Confectionery:** Exploring innovative ways for confectionery brands like KitKat to advocate for breaks, even in the realm of artificial intelligence. - **Artificial Intelligence:** Discovering opportunities to enhance AI systems and algorithms by incorporating pauses or breaks for improved accuracy and optimization. - **Marketing and Advertising:** Utilizing the messaging around the importance of breaks to create AI campaigns that resonate with audiences and emphasize the benefits of pauses. ## Related on Trend Hunter - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [AI-Powered Staring Contests](https://www.trendhunter.com/trends/blink-break.md) - [Anti-AI Marketing Campaigns](https://www.trendhunter.com/trends/make-ai-mediocre-again.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Throwback OOO Campaigns](https://www.trendhunter.com/trends/auto-replybreak.md)