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# AI-Created Cake Recipes
Maltesers & Google Cloud Created AI Cakes with a Machine Learning Model

By Laura McQuarrie | Published 2021-03-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ai-cakes
References: [campaignlive](https://www.campaignlive.co.uk/article/bake-against-machine-maltesers-partners-google-cloud-create-ai-cakes/1711413) & [bakeagainstthemachine](http://bakeagainstthemachine.co.uk)

[Maltesers](https://www.trendhunter.com/trends/raspberry-maltesers-cake-bars) partnered with [Google](https://www.trendhunter.com/trends/google-philippines) Cloud to create AI Cakes and test them against The Great British Bake Off winner Peter Sawkins. Sawkins was tasked with creating a recipe of his own to challenge the [AI-generated recipe](https://www.trendhunter.com/trends/taste-t-ai) for the purpose of seeing "who can invent the most innovative and imaginative cake."

While Google Cloud engineers created a machine learning model to combine insights from Google Search Trends and hundreds of existing recipes, Sawkins created Maltesers Entremets with a crunchy base, a liquid caramel center, plus malted milk powder and mousse. The Maltesers AI Cakes combines a cookie and a cake and it's topped with Marmite-infused buttercream frosting to reflect top searched questions.

Bakers are being challenged to come up with their own creations as part of the #BakeAgainstTheMachine challenge.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 42% | Activity: 54% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **AI-generated Recipes:** The integration of AI and machine learning into recipe creation will drastically change the culinary industry, allowing for more personalized and innovative recipes.
- **Data-driven Recipe Development:** The use of data and insights from search trends and existing recipes will optimize recipe creation and provide unique and inventive flavor combinations.
- **Baking Challenges:** Social media challenges like #BakeAgainstTheMachine will encourage amateur and professional bakers to push the boundaries of traditional baking with innovative ingredients and techniques.

### Industries Being Reshaped

- **Culinary Industry:** AI-generated recipes and data-driven recipe development will disrupt the culinary industry and provide opportunities for businesses to create personalized food products.
- **Tech Industry:** The integration of AI and machine learning into the culinary industry represents a disruptive innovation opportunity for tech companies to develop new tools and software solutions for recipe creation.
- **Social Media Industry:** Challenges like #BakeAgainstTheMachine present opportunities for the social media industry to engage with users and promote creativity among amateur and professional bakers.

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