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# Hazy Vintage-Inspired Editorials
The L'Officiel Turkey September 2013 Edition Features Ahu Yagtu

By Paul Maccarone | Published 2013-09-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ahu-yagtu
References: [fashiongonerogue](http://www.fashiongonerogue.com/ahu-yagtu-graces-lofficiel-turkey-september-2013-emre-dogru/) & [lofficiel.tr](http://lofficiel.com.tr/)

The primary focus of the L’Officiel Turkey September 2013 'Dark Darling' editorial is the vintage shop owner turned model, Ahu Yagtu. The look that Yagtu has combines perfectly with the [retro style clothing](https://www.trendhunter.com/trends/vintageinspired-jewelry) that she dawns in this dreamlike editorial.

Photographer Emre Dogru was able to capture Ahu Yagtu in various settings that all serve as a juxtaposition to the clothing worn. Industrial backgrounds are color blurred to give a hazy effect that makes the editorial have a [surreal quality](https://www.trendhunter.com/trends/alessandro-micheles) to it.

Stylist Ayca Elkap did a wonderful job picking the clothing combinations for the shoot as they play on the strengths of Yagtu's look. The [blue theme](https://www.trendhunter.com/trends/jiyongkim-fw25) of the collection has a regal feel to it that fits the debonair setups that were captured.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 62% | Activity: 34% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Fashion:** Disruptive innovation opportunity: Develop a sustainable and inclusive vintage fashion brand that incorporates modern elements.
- **Dreamlike Editorials:** Disruptive innovation opportunity: Create an augmented reality platform that allows users to immerse themselves in virtual fashion editorials.
- **Industrial Backgrounds:** Disruptive innovation opportunity: Design a portable green screen system that allows photographers to easily capture subjects in various industrial settings.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Introduce AI-powered personal styling apps that curate vintage-inspired looks tailored to individual preferences.
- **Photography:** Disruptive innovation opportunity: Develop advanced image editing software that can automatically apply the hazy effect to photographs for a surreal aesthetic.
- **Augmented Reality:** Disruptive innovation opportunity: Create immersive virtual fashion experiences through AR technology, allowing users to interact with vintage-inspired clothing in a virtual space.

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