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# Sailing Skater Shorts
The Ahoy Shorts from Nike SB and Fourstar are Nautically Themed

By Michael Hines | Published 2010-07-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ahoy-shorts
References: [streetlevel](http://www.streetlevel.com/2010/07/09/nike-sb-x-fourstar-ahoy-shorts/) & [flatspotskateshop.blogspot](http://flatspotskateshop.blogspot.com/)

[Nike](https://www.trendhunter.com/trends/olympics-colorway) SB and Fourstar have teamed up to create a killer pair of shorts for summer, aptly dubbed [Ahoy](https://www.trendhunter.com/trends/chips-ahoy-mystery-cookies) shorts. These navy blue shorts have little gold captain's wheels interspersed throughout, making them worthy of any seaman.

I am not normally one for shorts with stuff on them, but I am digging the design of the Ahoy shorts. The captain's wheels are a nice touch and they help separate the Ahoy shorts from the millions of other pairs of navy blue shorts that are sure to be gracing the boardwalk this summer.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 33% | Activity: 13% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Nautical-themed Apparel:** Designing clothing with maritime motifs can attract consumers who seek a distinctive style in summer fashion.
- **Collaborative Design:** Collaborating with another label can create opportunities to innovate and produce unique clothing items that are different from what is traditionally offered.
- **Customized Shorts Designs:** Offering customers the ability to customize shorts with unique designs, such as captain's wheels, can provide consumers with a personalized look that suits their style preferences.

### Where This Applies

- **Fashion:** Fashion designers and retailers can incorporate nautical-inspired designs and collaborate with other fashion labels to create differentiated products for customers.
- **Custom Clothing:** Clothing companies can offer customers the ability to personalize and customize garments, such as shorts, with unique and unconventional designs.
- **Lifestyle Clothing:** Companies can market a distinctive style of clothing that caters to individuals who seek a unique and authentic aesthetic, such as maritime or nautical-themed apparel.

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