# Family Portrait-Adorned Fashion Ahluwalia Studio Looks to Heritage for Inspiration the SS20 Season By Amy Duong | Published 2019-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ahluwalia-studio References: [highsnobiety](https://www.highsnobiety.com/p/ahluwahlia-studios-ss20/) & [ahluwaliastudio](https://www.ahluwaliastudio.com/) Ahluwalia Studio is a new fashion label by Priya Ahluwalia, who was this year's H&M Design Award winner. She designed a Spring/Summer 2020 collection for the [emerging brand](https://www.trendhunter.com/trends/la-famiglia-collection) and the looks draw inspiration from [her roots of Nigeria and India](https://www.trendhunter.com/trends/dominican-heritage). She looks towards her [old family portraits](https://www.trendhunter.com/trends/chet-los-ss25-collection) to capture the essence in the most authentic form possible. She informs fabrics with prints of her family photos, with a highlighting image of her grandfather in colorful hues found on a pair of pants. Additionally, there are also themes that surround 90s garage music culture, which was a prominent scene in the designer's London upbringing. The looks are styled with Elena Croce jewelry as well, who uses repurposed metal materials, Invicta backpacks, Burlington socks, and adidas trainers. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Heritage-inspired Fashion:** The fusion of cultural heritage with modern fashion provides opportunities for innovation in sustainable design and novel textile production processes. - **Personalized Prints:** The incorporation of personal, familial photos into clothing prints presents opportunities for customization and tailored design in the fashion industry. - **Upcycling Collaboration:** Collaborations with jewelry and accessory designers, who specialize in using repurposed materials, can lead to innovative upcycled fashion offerings. ### Where This Applies - **Fashion and Apparel:** The fashion industry can adopt innovative printing techniques and sustainable design practices inspired by different cultures. - **Textile:** Incorporating traditional cultural textiles and techniques with contemporary designs presents opportunities for growth and innovation in the textile industry. - **Jewelry and Accessory:** Collaborating with upcycling designers in the production of fashion offerings can help foster sustainability while expanding the range of available products. ## Related on Trend Hunter - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Elegant Family-Dedicated Apparel](https://www.trendhunter.com/trends/chet-los-ss25-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)