# 10 Ingredient Exfoliating Serums Avene Introduces Its Newest Addition, the A.H.A EXFOLIATING SERUM By Grace Mahas | Published 2024-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aha-exfoliating-serum References: [eau-thermale-avene](https://www.eau-thermale-avene.ca/en_ca)  [Avene](https://www.trendhunter.com/trends/hyaluron-activ-b3-aqua-creamingel) unveiled its skincare lineup's latest innovation: the A.H.A Exfoliating Serum. This exceptional serum is crafted with a [gentle yet powerful unscented vegan formula](https://www.trendhunter.com/trends/gentle-exfoliating), featuring a patented blend of natural acids that surpass the effectiveness of salicylic acid by 1.5 times. Designed to provide a lasting solution for [excess sebum and blemishes](https://www.trendhunter.com/trends/vitamin-c-23-serum), it's perfect for daily application, up to twice a day, on the face, neck, and décolleté. Tailored for sensitive skin, the formula boasts a minimalistic approach with just 10 ingredients, 99.8% of which are derived from natural sources, ensuring a harmonious balance with your skin. With a pH of 4, it promises enhanced tolerance for all skin types. Moreover, the serum is enriched with Avène Thermal Spring Water, celebrated for its soothing and softening properties, offering a luxurious and effective skincare experience that tenderly exfoliates and rejuvenates your skin. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 94% | Activity: 97% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Acid Skincare:** Exploiting the effectiveness of natural acids in skincare products presents a disruptive innovation opportunity for beauty brands. - **Vegan Formulas Dominance:** Leveraging vegan formulas to create powerful skincare solutions can revolutionize the beauty industry's approach to product development. - **Minimalistic Ingredient Formulations:** Embracing minimalistic ingredient formulations in skincare can lead to groundbreaking innovations in addressing various skin concerns. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can explore the potential of natural acid-based products to cater to evolving consumer preferences for effective yet gentle skincare solutions. - **Cosmetics Manufacturing:** In the cosmetics manufacturing sector, there is an opportunity to develop and market vegan skincare formulas that prioritize both efficacy and ethical considerations. - **Dermatology and Skin Health:** Dermatology and skin health professionals can capitalize on the trend of minimalistic ingredient formulations to create tailored skincare treatments for different skin types and conditions. ## Related on Trend Hunter - [Gentle Resurfacing Serums](https://www.trendhunter.com/trends/hyseac-new-skin-serum.md) - [Botanical AHA Serums](https://www.trendhunter.com/trends/lotus-youth-preserve-resurfacing-dream-serum.md) - [Multi-Acid Skincare Toners](https://www.trendhunter.com/trends/truskin.md) - [Exfoliating Pore-Clearing Serums](https://www.trendhunter.com/trends/versed-skin-refine-gentle-pore-clearing-serum.md) - [Luxe Exfoliating Skincare Products](https://www.trendhunter.com/trends/lucent-facial-refiner.md) - [Beautifying Acne-Prone Skin Serums](https://www.trendhunter.com/trends/naveen-skin-clearing-serum.md) - [Gentle Exfoliating Toners](https://www.trendhunter.com/trends/cashmere-peel.md) - [Multifunctional Exfoliating Creams](https://www.trendhunter.com/trends/exfoliating-cream.md) - [Honey-Infused Night Serums](https://www.trendhunter.com/trends/honey-glow.md)