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# Harajuku-Inspired Footwear
The Agyness Deyn x Dr. Martens Second Collaboration is Underway

By Katie Pagnotta | Published 2013-02-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/agyness-deyn-x-dr-martens
References: [highsnobette](http://www.highsnobette.com/news/2013/02/06/86435/) & [drmartenscanada](http://www.drmartenscanada.ca/collaboration/by-category/agyness-deyn.html)

The Agyness Deyn x Dr. Martens second collaboration on a [fashion and footwear line](https://www.trendhunter.com/trends/melissa-x-diesel) is about to hit the shelves. Deyn's first union with the label was a huge success and she participates in the design process and is featured as the face of the campaign.

Aggy is a talented English model who has made a splash in the fashion industry. She is known for her androgynous appearance and her keen sense of style. Originally partnering up with Dr. Martens was a no brainer and the second partnership will surely be a repeat success. In the upcoming spring/summer 2013 collection she incorporates modern cuts, abstract prints and a bold color palette. The fashions were inspired by [Harajuku](https://www.trendhunter.com/trends/harajuku-punk) girls of Tokyo and represent the freedom to express individuality.

The Agyness Deyn x Dr. Martens second collaboration is a wonderful reunion.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 3% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Fashion Collaborations:** The trend of fashion collaborations presents an opportunity for brands to reach new audiences and create innovative designs.
- **Androgynous Fashion:** The trend of androgynous fashion opens up possibilities for unisex clothing and accessories that cater to a diverse range of consumers.
- **Expressing Individuality:** The trend of expressing individuality through fashion encourages brands to offer unique and customizable products that resonate with self-expression.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage collaborations with artists and designers to create exciting and unique product lines.
- **Footwear:** The footwear industry can tap into the demand for androgynous styles and collaborate with fashion icons to create gender-neutral shoe designs.
- **Retail:** The retail industry can cater to the growing desire for individuality by offering personalized shopping experiences and customizable fashion products.

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