# Singing Supermodels Agyness Deyn Sings Who By Bianca | Published 2008-04-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/agyness-deyn-who References: [catwalkqueen](http://www.catwalkqueen.tv/2008/04/from_supermodel.html) & [thefiveoclockheroes](http://www.thefiveoclockheroes.com/) Once again we're featuring Agyness Deyn, but this time it's not about modeling, being a fashion muse, or designing her own collections. The "British Model of the Year" is trying something new again, and is attempting to make it as a singer! Last week she was spotted at the Coachella Valley Music Festival in California and now rumors are flying that the leggy blonde has musical ambitions of her own. Her debut will kick off with "Who," her first single, backed by [Five O'Clock Heroes](http://www.thefiveoclockheroes.com). A music video featuring the New York band can be seen above to accompany the track called Skin Deep. Check out more on Agyness below. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Model Music:** Opportunities exist for fashion models to diversify their careers by venturing into the music industry. - **Celebrity Branding:** Models, actors and other celebrities can build a larger following and revenue streams by diversifying their branding beyond multiple industries. - **Cross-marketing:** Music bands and fashion models can collaborate and cross-market their respective brands via concerts and fashion shows. ### Who This Affects Most - **Fashion:** Fashion models have the potential to explore the music industry as a new career opportunity within the fashion industry. - **Music:** Music industry can benefit from the cross-industry collaboration with modeling and other entertainment industries, creating diverse revenue streams. - **Branding:** Celebrity branding can extend beyond acting and modeling, creating new and innovative ways to increase fanbase and revenues across multiple industries. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Singer-Starring Headphone Ads](https://www.trendhunter.com/trends/raye.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Trendy Songstress-Inspired Apparel](https://www.trendhunter.com/trends/nadine-coyle.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Denim Brand Relaunch Ambassadors](https://www.trendhunter.com/trends/cheap-monday-1.md) - [Musician-Inspired Game Characters](https://www.trendhunter.com/trends/billie-eilish-3.md)