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# Elite Model Gets Mannequinized
Agyness Deyn

By Going Like Sixty | Published 2008-02-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/agyness-deyn-mannequin
References: [telegraph](http://www.telegraph.co.uk/fashioan/main.jhtml?xml=/fashion/2008/02/20/efmannequin120.xml)

Agyness Deyn is the British Fashion Awards Model of the Year and now joins an elite group of models that will be made into a lifeless, semi-recognizable mannequins. Adel Rootstein is a mannequin maker who decided to release a cadre of Deyn's on the world.

The 25 year old model, who was born Laura Hollins, is currently the face of the [Burberry](https://www.trendhunter.com/trends/london-commute) and [Giorgio Armani](https://www.trendhunter.com/trends/eau-de-parfum-for-men) campaigns as well as one of the most featured faces in fashion editorials and on catwalks at the moment.

Recently, we mentioned she is also the muse and face of [House of Holland](https://www.trendhunter.com/trends/dior-2024-campaign), as well good friends with the designer. See more details here:

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 93% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Mannequinization of Fashion Models:** The process of turning high-profile models into mannequins allows for their continued impact on the fashion industry without having to rely on their physical appearances, opening up new possibilities for advertisements and displays.
- **Celebrity Mannequins:** Creating mannequins resembling celebrities and other public figures allows for immersive experiences in retail spaces, as well as opportunities for brand partnerships and advertising campaigns.
- **Virtual Models:** The rise of virtual models presents a revolutionary opportunity for the fashion industry, enabling designers to create completely new, customized models with endless advertising potential.

### Sectors Adopting This

- **Fashion Retail:** Incorporating celebrity mannequins and virtual models into retail displays may bring in more customers and create unique shopping experiences.
- **Mannequin Manufacturing:** With the increasing demand for unique and lifelike mannequins of public figures, mannequin manufacturing companies have an opportunity to capitalize on this trend and offer custom mannequin services.
- **Technology:** Virtual models require cutting-edge technological tools, and companies that develop and sell this technology can benefit from the increasing interest in innovative virtual model technology.

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