# Exclusive In-Home Tequila Tastings Aguamiel is Celebrating National Tequila Day with a New Program By Riley von Niessen | Published 2018-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aguamiel References: [aguamieltequila](http://aguamieltequila.com/#/welcome/?jhbg) Aguamiel is a premium brand of tequila that was recently launched in Canada, and has seen incredible success so far. In order to give more consumers the opportunity to try its smooth flavor out for themselves, Aguamiel developed the Free Spirit Tasting Series. This allows consumers throughout Ontario and British Columbia to register as a host online, so that an Aguamiel ambassador can help them to create a truly unforgettable experience at home. All consumers need to do once registering on Aguamiel's website is provide the atmosphere and guests for their party. To help them plan their night, Aguamiel will even send out a curated Host Guide beforehand, with recommendations for food pairings, recipes, a shopping list, possible event themes, tips and tricks, as well as a curated Spotify playlist. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **In-home Experiences:** Creating unique and personalized experiences for consumers in the comfort of their own homes. - **Personalized Ambassador Programs:** Engaging consumers through ambassador programs to provide personalized guidance and recommendations. - **Curated Event Planning:** Offering curated event planning services to enhance and elevate consumer experiences. ### Who This Affects Most - **Alcohol and Beverage:** Leveraging in-home tasting programs to promote brand awareness and expand consumer reach. - **Hospitality and Events:** Integrating curated event planning services to provide unique and memorable experiences for clients. - **E-commerce and Delivery Services:** Partnering with alcohol brands to offer curated tasting experiences as part of their delivery services. ## Related on Trend Hunter - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Margarita-Inspired Getaway Experiences](https://www.trendhunter.com/trends/spicy-margarita-season.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md) - [High-Quality Tequila Platforms](https://www.trendhunter.com/trends/tequila-de-todos.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Mystery VIP Weekend Experiences](https://www.trendhunter.com/trends/cristalino-nights.md) - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md)