# Ready-to-Drink Agua Frescas Agua Rica Introduces Traditional Agua Fresca Flavors to the Mainstream By Laura McQuarrie | Published 2019-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/agua-frescas References: [bevnet](https://www.bevnet.com/reviews/agua-rica) & [quierorica](http://www.quierorica.com/) Agua Rica is a line of ready-to-drink beverages that makes it easy for people to get a taste of traditional [agua fresca flavors](https://www.trendhunter.com/trends/whatafresher). Currently, the brand offers three refreshing varieties: Hibiscus, Cucumber and a pink-hued Lemonade that's enhanced with vegetable extracts for color. In all, the drinks are non-GMO, vegan-friendly and naturally flavored. As agua frescas are traditionally made with fruits, flowers, sugar and water, the Lemonade and Cucumber flavors are made with [lemon juice concentrate](https://www.trendhunter.com/trends/real-fruit-refreshers) and the Hibiscus variety features a formula that's made with [hibiscus flowers](https://www.trendhunter.com/trends/drink-a-flower). The light, non-alcoholic beverages are sweetened with cane sugar and come in between 100 to 120 calories. The light and refreshing Agua Rica products are packaged in 12-ounce bottles that are accompanied with illustrated images of the main ingredient for an artisanal, handcrafted feel. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Beverages:** The rise of ready-to-drink beverages presents an opportunity for businesses to offer convenience and variety to consumers. - **Traditional Flavors:** Brands can tap into the demand for traditional flavors like agua frescas to provide consumers with unique and culturally authentic taste experiences. - **Healthy and Natural Ingredients:** There is a growing market for beverages that are made with non-GMO, vegan-friendly, and naturally flavored ingredients, providing an opportunity for businesses to cater to health-conscious consumers. ### Where This Applies - **Beverage Industry:** The beverage industry should explore the potential of ready-to-drink beverages and traditional flavors to meet evolving consumer preferences. - **Food and Beverage Packaging:** Innovations in packaging can enhance the artisanal and handcrafted feel of products like agua frescas, making them visually appealing to consumers. - **Health and Wellness Market:** The health and wellness market can embrace the demand for beverages made with healthy and natural ingredients, offering consumers more options for nutritious refreshments. ## Related on Trend Hunter - [Ready-to-Drink Agua Fresca Refreshments](https://www.trendhunter.com/trends/langers-agua-fresca.md) - [Ready-to-Drink Aguas Frescas](https://www.trendhunter.com/trends/frutitas-agua-fresca.md) - [Spiked Citrus Agua Frescas](https://www.trendhunter.com/trends/limonada-fresca.md) - [Refreshing Low-Carbonated Beverages](https://www.trendhunter.com/trends/spiked-aguas-frescas.md) - [Mexican-Inspired Sparkling Water](https://www.trendhunter.com/trends/mineragua-mas.md) - [Hard Agua Frescas](https://www.trendhunter.com/trends/picadas.md) - [Latin Refreshment-Inspired Energy Drinks](https://www.trendhunter.com/trends/rockstar-punched-aguas-frescas.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Sparkling Hibiscus Flower Water](https://www.trendhunter.com/trends/sparkling-hibiscus-flower-water.md)