# Clean Label Ingredient Starches The AGRANA AGENAPURE Starches Have a Neutral Flavor Profile By Michael Hemsworth | Published 2025-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/agrana-agenapure References: [vegconomist](https://vegconomist.com/ingredients/agrana-agenapure-clean-label-starches/) & [agrana](http://www.agrana.com/)  The AGRANA AGENAPURE starches have been announced by the Austria-based specialty starch ingredient producer as a series of solutions for meeting the requirements of the modern food manufacturing industry. The starches are crafted out of European-grown raw materials and are reported to strike a balance between functionality, versatility and cost. The starches maintain a neutral flavor profile that will help with thickening and texturing when used in sauces, dressings, yogurt and bake-stable fillings. The starches thus come at the perfect time to coincide with manufacturer demand for ingredients that enable free-from food items. CEO Horst Hartl commented on the AGRANA AGENAPURE starches saying, "Clean label is no longer a niche – it’s the new norm. AGENAPURE offers our customers a smart and scalable solution that supports clean label formulation without sacrificing functionality.” Image Credit: AGRANA ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 39% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Formulations:** As clean-label formulations become standard, opportunities arise for ingredient suppliers to innovate with simple, recognizable ingredients that do not alter product functionality. - **Free-from Food Products:** The rise of free-from food products creates a niche for starches and other ingredients that meet consumer demand for allergen-free and clean-label offerings. - **Ingredient Versatility:** Consumers' and manufacturers' desire for versatile ingredients that apply across multiple food categories encourages the development of multifunctional starches with a neutral flavor profile. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry is increasingly prioritizing clean-label starches to align with evolving consumer expectations for transparency and simplicity. - **Specialty Ingredients:** Within the specialty ingredients sector, clean-label innovations such as AGENAPURE starches represent a shift towards sustainable and consumer-friendly product formulations. - **Dairy Alternatives:** The dairy alternatives industry can benefit from adaptable starches that mimic traditional textures and maintain desired mouthfeel without compromising clean-label claims. ## Related on Trend Hunter - [Free-From Pea Starch Solutions](https://www.trendhunter.com/trends/amysta-l-123.md) - [Functional Rice Starches](https://www.trendhunter.com/trends/ingredion-novation-lumina-83008600.md) - [Crispiness-Inducing Wheat Starches](https://www.trendhunter.com/trends/wheat-starch.md) - [Dairy Alternative Dessert Ingredients](https://www.trendhunter.com/trends/novation-indulge-2940.md) - [Texturizing Food Product Starches](https://www.trendhunter.com/trends/tapioca-starches.md) - [Plant-Based Candy Ingredients](https://www.trendhunter.com/trends/potato-starch.md) - [Free-From Granola Base Ingredients](https://www.trendhunter.com/trends/clean-label-granola-base.md) - [High-Fiber Food Starches](https://www.trendhunter.com/trends/lory-starch-elara.md) - [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md)