# Icy Floral-Inspired Photography The Agnete Hegelund Flair Editorial is Elegantly Wintery By Meghan Young | Published 2012-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agnete-hegelund-flair References: [fashiongonerogue](http://fashiongonerogue.com/agnete-hegelund-stefano-moro-van-wyk-flair-february-2012/) & [flairmagazine](http://www.flairmagazine.co.uk) The Agnete Hegelund Flair editorial transforms its model into a beautiful and rare winter flower. The icy, floral-inspired photo shoot creates a romantic aesthetic that gives the cool, ladylike ensembles and sparkling layers of accessories an even more whimsical quality than they already have. Shot by fashion photographer Stefano Moro Van Wyk for the magazine's latest issue, the Agnete Hegelund Flair editorial is strangely dark and subdued. The stunning backdrop, which looks like a lilac sunset when not superimposed with large flowers, seems to sap all of the light for itself, leaving just enough to perceive the outfits properly. Styled by Paolo Turina, the Agnete Hegelund Flair editorial features an elegant wardrobe filled with pieces from [Lanvin](https://www.trendhunter.com/trends/lanvin-en-bleu), [Prada](https://www.trendhunter.com/trends/creamtopowder-blush-collection) and [Louis Vuitton](https://www.trendhunter.com/trends/escale-en-alaska). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 81% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Floral-inspired Photography:** Photographers can explore the trend of incorporating floral elements in their work to create unique and captivating visuals. - **Romantic Aesthetic:** Brands can embrace a romantic aesthetic in their marketing and design to evoke a sense of whimsy and elegance. - **Dark and Subdued Editorial:** Magazines and fashion publications can experiment with dark and subdued editorials to create a contrasting visual experience. ### Where This Applies - **Fashion Photography:** The fashion photography industry can push boundaries by exploring the concept of floral-inspired shoots and creating innovative visuals. - **Fashion and Luxury Brands:** Fashion and luxury brands can incorporate a romantic aesthetic into their campaigns and products to appeal to a whimsical and elegant consumer base. - **Magazine Publishing:** Magazines can experiment with dark and subdued editorials to attract readers looking for contrasting and unconventional fashion content. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)