# Freeze-Dried Skincare Masks Kyssva's AGLOW Instant Dewy Mask Features Potent Actives By Laura McQuarrie | Published 2023-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aglow-instant-dewy-mask References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2023/05/11/kyssva-aims-to-build-on-debut-success-with-a-pair-of-new-products-in-q3) & [kyssva](https://kyssva.com/products/aglow-instant-dewy-mask)  The AGLOW Instant Dewy Mask from Singapore-based skincare brand Kyssva sets itself apart from pre-wetted masks by making the most of freeze-dried technology to preserve the potential and efficacy of active ingredients. While most [single-use sheet masks](https://www.trendhunter.com/trends/glass-skin-collagen-mask) come soaked in serum to provide hydration and nourishment, this freeze-dried facial mask must be soaked at the time of use with 20ml of Aglow [Essence](https://www.trendhunter.com/trends/pandora-essence1). This freeze-dried facial mask shares the benefits of pure and potent ingredients, including four types of hyaluronic acid, redness-reducing cica and the brand's hero ingredient, the desert resurrection plant to prevent oxidation and premature aging. Although there's an extra step that must be taken before applying the face mask, the product makes up for it with a skincare solution that's powdered by formidable ingredients and free from toxic preservatives. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 47% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Freeze-dried Skincare:** The freeze-dried facial mask preserves the potential and efficacy of active ingredients, offering a new way to deliver skincare. - **Pure and Potent Ingredients:** The freeze-dried facial mask includes pure and potent ingredients like hyaluronic acid and cica, providing powerful skincare benefits. - **Toxic Preservative-free Solutions:** The freeze-dried facial mask offers a skincare solution free from toxic preservatives, appealing to consumers seeking cleaner and safer products. ### Who This Affects Most - **Skincare:** The freeze-dried skincare trend opens up possibilities for skincare companies to develop innovative products that preserve and maximize the effectiveness of active ingredients. - **Cosmetics:** The use of freeze-dried technology in skincare masks presents an opportunity for the cosmetics industry to create new and unique cosmetic products that offer enhanced skincare benefits. - **Natural Products:** The toxic preservative-free trend in skincare masks aligns with the natural products industry's focus on developing clean and safer alternatives, providing disruptive innovation opportunities. ## Related on Trend Hunter - [Hydrating Freeze-Dried Skincare](https://www.trendhunter.com/trends/cica-exosome-treatment-orb.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Brightening Freeze-Dried Skincare](https://www.trendhunter.com/trends/licorice-exosome-treatment-orb.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Firming Freeze-Dried Skincare](https://www.trendhunter.com/trends/ceramide-egf-treatment-orb.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md) - [Cooling Jelly Sheet Masks](https://www.trendhunter.com/trends/cryo-jelly-face-mask.md)