# Powdered Fashion Campaigns The AGL Spring/Summer 2013 Advertisements Are Ivory Only By Jordy E | Published 2013-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agl-springsummer-2013 References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/02/agl-springsummer-2013-stella-tennant-by.html) & [attiliogiustileombruni](http://www.attiliogiustileombruni.com) The AGL [Spring/Summer 2013 advertisement campaigns](https://www.trendhunter.com/trends/alessandro-micheles) display a [snowy, whiteout version](https://www.trendhunter.com/trends/jiyongkim-fw25) of model Stella Tennant. Tennant becomes one with the ivory backdrop as it was captured by photographer Paolo Roversi. Tennant sported light lace pieces, beige blazers and chalky dresses. AGL's exclusive interest in these Easter-hued tones is well suited to the Spring/Summer 2013 audience that it caters to as women often seek out natural apparel during the months. These pieces are moreover quite timeless as the cuts are simplistic and basic, seen in the sleek loafers, oversize items and ankle length boots. AGL will in this way continue to be relevant to its consumers throughout the years, speaking to its staying power and hold over the industry. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Powdered Fashion:** Opportunity for brands to create campaigns with a snowy whiteout aesthetic and light, natural apparel. ### Where This Applies - **Fashion:** Brands can cater to the Spring/Summer audience by offering timeless, simplistic and basic designs. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)