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# Nonchalant Celeb Footwear Ads
The AGL Fall/Winter 2014 Campaign Stars Actress Dakota Fanning

By Meghan Young | Published 2014-06-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/agl-fallwinter-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/dakota-fanning-agl-fall-winter-2014-campaign/) & [attiliogiustileombruni](http://www.attiliogiustileombruni.com/us/)

American actress Dakota Fanning may be dressed in a elegant slinky dress in the AGL Fall/Winter 2014 ad campaign, yet her presence has a nonchalant undertone that perfectly complements the [boots she is sporting](https://www.trendhunter.com/trends/naked-wolfe-bambi-boot). Comfy-cool, which is a perfect combination for the [cooler seasons](https://www.trendhunter.com/trends/naked-wolfes-stark-boot), the boots featured in the [print ad](https://www.trendhunter.com/trends/star-studded) is clearly inspired by menswear.

Shot by photographer Kacper Kasprzyk in New York, the AGL Fall/Winter 2014 ad campaign is a natural fit between the blonde beauty and the Italian brand. The three founding Giusti sisters state, “Dakota is our muse. She has inspired us to produce this easy-to-wear collection full of personality." Captured sitting casually on a stool, these boots are clearly very laidback.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 19% | Activity: 2% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Comfy-cool Footwear:** The AGL Fall/Winter 2014 ad campaign showcases boots that combine comfort and style, presenting an opportunity for brands to innovate in the footwear industry.
- **Nonchalant Celebrity Endorsements:** The presence of Dakota Fanning in the AGL campaign reflects a trend of nonchalant celebrity endorsements, presenting an opportunity for brands to collaborate with influential celebrities in a more casual and authentic way.
- **Menswear-inspired Boots:** The menswear-inspired boots featured in the AGL ad campaign highlight a trend of gender-neutral fashion, presenting an opportunity for brands to create unisex footwear designs.

### Industries Being Reshaped

- **Footwear:** The AGL Fall/Winter 2014 campaign showcases innovative footwear designs that blend comfort and style, offering disruptive opportunities in the footwear industry.
- **Fashion:** The trend of nonchalant celebrity endorsements in fashion campaigns presents an opportunity for brands to disrupt traditional endorsement strategies and connect with consumers in a more relatable manner.
- **Advertising:** The AGL Fall/Winter 2014 campaign's nonchalant approach to celebrity endorsements reflects a shift in advertising towards more authentic and casual messaging, presenting opportunities for brands to create disruptive ad campaigns that resonate with consumers.

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